tag:blogger.com,1999:blog-82973595590642865932024-03-13T09:00:09.578-07:00Michael C. NewhouseSales and Marketing leader with a deep comprehension of branding, strategy, digital, experiential marketing and winning sales strategyMichael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.comBlogger130125tag:blogger.com,1999:blog-8297359559064286593.post-23738522722424990322023-01-29T17:09:00.002-08:002023-01-29T17:09:22.062-08:00The Big C<div><span style="font-size: medium;">This is the Year of the Big C</span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggLELAuu0eo3I2LqklHujUu8faGBpb7xiMK57z9gaQdadypuF5Uc5qa2TOjHNdJv050XLCdA13ETyqGQNtaYO63jQtsPvhXZxm2mWndrqnbnYTE_xFZtGWNqXNT4PvmyTaWO_Jg80F7Av4-u4TzBbG6PD62TCjIPvSRjL5R8k5JK5A10oaCF_Yv13G/s1280/Big%20C_Confidence%20image_2023.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="1280" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggLELAuu0eo3I2LqklHujUu8faGBpb7xiMK57z9gaQdadypuF5Uc5qa2TOjHNdJv050XLCdA13ETyqGQNtaYO63jQtsPvhXZxm2mWndrqnbnYTE_xFZtGWNqXNT4PvmyTaWO_Jg80F7Av4-u4TzBbG6PD62TCjIPvSRjL5R8k5JK5A10oaCF_Yv13G/w400-h400/Big%20C_Confidence%20image_2023.jpg" width="400" /></a></div><br /><span style="font-size: medium;"><br /><br />One of the top characteristic's to career and personal success is Confidence. I have witnessed people that may not have all the experience, knowledge, or skillset achieve huge success by having massive loads of confidence. Would you follow a leader that lacks confidence? Of course not, but you would follow one that is confident in their ability and has a basic skillset.</span><br /><br /><span style="font-size: medium;">Confidence: belief in oneself and one's powers or abilities; self-confidence, assurance<span class="oneClick-link oneClick-available" face=""verdana" , "arial" , sans-serif" style="background-color: white; box-sizing: border-box; line-height: 22px;">. Click for <a href="https://www.dictionary.com/browse/confidence" target="_blank">confidence </a></span><a href="https://www.dictionary.com/browse/confidence" target="_blank">definition</a>.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><span style="font-size: medium;">
Michael Newhouse </span><div><span style="font-size: medium;">michaelcnewhouse@gmail.com
</span></div>Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.comtag:blogger.com,1999:blog-8297359559064286593.post-52266378101078115052022-11-28T16:05:00.002-08:002022-12-30T13:53:32.538-08:00What Gets More Social Media Likes We have encountered uncharted waters where fake news is the dominant topic of matter. This topic has put into question facts which are taking a back seat (for some). Stories that are made up and well planted will quickly be shared online throughout main stream channels including news outlets.<br />
<br />
As I researched quantum computing, I came across an article about <a href="https://www.youtube.com/watch?v=4ZBLSjF56S8" target="_blank">Justin Trudeau describing what quantum computing</a> was and how the video of this occurrence went viral. The author made the bold statement that <span face=", "helvetica" , sans-serif" style="background-color: white; color: #281b21;">The Trudeau story is a perfect, gleaming artifact of a system in which truth is that which gets the most Facebook shares. </span><div><span face=", "helvetica" , sans-serif" style="background-color: white; color: #281b21;"><br /></span></div><div><span face=", "helvetica" , sans-serif" style="background-color: white; color: #281b21; font-size: medium;"><b><i>This statement lead me to question what actually receives more Likes?</i></b></span></div><div><span style="color: #281b21;"><br /></span></div><div><span style="color: #281b21;"><br /></span><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHVgJeLz2LBYsF8ex3f_s9gPRQ7op5IrOZJS9D1RSMwjDjZBSfjqrqflZ5nRsBF8p7abH00786Wzxs5sc0D5-kSIwzkTJQkg9WGUhk1L6WSt0kftGQmctJyVG7wdbvy0ZkbiGEkI9QNGKlZHQ9xmHmSsscGTrvI_QRFJiu-jpzoWKArSNyG69d_ast/s900/Social%20media_globe%20image_2022.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="900" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHVgJeLz2LBYsF8ex3f_s9gPRQ7op5IrOZJS9D1RSMwjDjZBSfjqrqflZ5nRsBF8p7abH00786Wzxs5sc0D5-kSIwzkTJQkg9WGUhk1L6WSt0kftGQmctJyVG7wdbvy0ZkbiGEkI9QNGKlZHQ9xmHmSsscGTrvI_QRFJiu-jpzoWKArSNyG69d_ast/w400-h266/Social%20media_globe%20image_2022.jpg" width="400" /></a><span><a name='more'></a></span></div><span style="color: #281b21;"><br /></span></div><div><span style="color: #281b21;"><br /></span>I can only hope that it would be factual content that is supported by data. But, I'm also a realist that knows that there will be gaming of the system and content that holds pieces of some truth. We can all do better and ensure that we provide value to our subscribers and visitors. This hope relies on all of us to do the right thing even if that means lower ROI with the hopes that it will bring quality over quantity.<br /><br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
</div></div>Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-35162572616739617202021-02-04T19:31:00.002-08:002021-02-08T19:01:09.465-08:00Gone Are The Days Of Under Promising And Over Delivering A trend for more than a decade, <i>under promise and over delive</i> has come to a bitter end. The customer service <b>branding model</b> was formed as an action to stand out from the competition. It found footing quickly and became part of company's branding, core values and culture. This company promise worked its way into Fortune 500 all the way to down to small businesses.<div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvIGC_M9ASM0v_xNOtAbQwU03K9nL37LcEKnJloBWofMolsPaBC06vCAuganEJwtRH_3rzQEkEf16ltTD1AH7GK8_vZpEfl5Iotc8Koj4QthbpvUnNwHHwOvO3uqRbZfNMlXmxudjhRrM/s400/under_promise_over_deliver_quote_blog_post_2021_300.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="quote - under promise and over deliver" border="0" data-original-height="400" data-original-width="242" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvIGC_M9ASM0v_xNOtAbQwU03K9nL37LcEKnJloBWofMolsPaBC06vCAuganEJwtRH_3rzQEkEf16ltTD1AH7GK8_vZpEfl5Iotc8Koj4QthbpvUnNwHHwOvO3uqRbZfNMlXmxudjhRrM/w194-h320/under_promise_over_deliver_quote_blog_post_2021_300.JPG" width="194" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div><span style="font-size: medium;"><b><i>
Why was it a good business practice</i></b></span><div><br />
Early adopters of this <i>business practice </i>truly believed in the process and delivered on the promise. This was not only a business practice but became part of their branding, separating them from others in their industry. As most companies adopted this practice, it became common place and transitioned into an expectation rather than a differentiator. But, as in the things in business, good things to come to end and brands must further innovate and appear archaic. <br /><br /><b><i><span style="font-size: medium;">
The end occurred when a majority of people experienced negative results</span></i></b><div><br /></div><div>First it was 2-day, then next day then the ultimate, same day delivery. Even before the Pandemic, deliveries started to fail and even more so with the Pandemic. But with this delivery promise, even in the B2B world, consumers have solidified this as an expectation. And when the promise has been failed, consumers have the world to let know via social media channels. What this expectation has created even in the business world, that product and service deliveries should have shorter lead times and if you commit to a delivery timeline, it better be met. </div><div><br /></div><div><span style="font-size: medium;"><b><i>
What is the next customer service business practice trend</i></b></span><br /><br /></div><div>
Promise clearly (achievable delivery) and deliver on that promise. Its that simple. Understand what you’re going to do, clearly communicate it the deliver on the commitment. It's almost like there needs to be behavioral retraining for customers, which can be achieved with understanding precisely your ability to complete the order along with the delivery execution. This even applies to Saas and online service companies that need to complete system integrations. Thank you Amazon for creating the consumer behavioral expectation of next day delivery for everything, even though it's unrealistic for businesses in other industries. </div><div>
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
<br />
<br />
<br /></div></div></div>Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-45410584532705223972019-06-09T14:01:00.000-07:002019-06-09T14:01:33.492-07:00Topics That I Post On Linkedin <span style="font-family: "arial" , "helvetica" , sans-serif;">Everything not only seems to be different but it really is different. The rhetoric online is vial and extreme. Everybody is trying to out-do the next. Some of this behavior has transpired on LinkedIn. Politics and religion do not belong on the platform (disclaimer: this is my view and what I impose for this channel). </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">I will remain diligent with <a href="https://www.linkedin.com/in/michaelnewhouse" target="_blank">my LinkedIn content</a> to follow the code of the platform. If I find connections repeatedly posting the content that has nothing to do with the platforms regulations, I will eventually block or remove them from my contacts. Keep LinkedIn separate from religion and politics. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><u>Linkedin Publishing Platform Guidelines</u></span><br />
<span style="background-color: white; color: #222222; font-family: "arial" , "helvetica" , sans-serif;">LinkedIn is the largest professional networking site available today. LinkedIn provides a way to connect with other professionals and helps you stay in contact with millions of users. LinkedIn is strictly used for exchanging knowledge, ideas, and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field. See complete guidelines <a href="https://www.linkedin.com/help/linkedin/answer/47545/publishing-platform-guidelines?lang=en" target="_blank">here</a>.</span><br />
<span style="background-color: white; color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmG6kZvib1KqxaoGgVX8xJ5YTKQ_U_xjgY2tb0fsjYlbeF70EcfT7WfytysqGACLU7p_zjEGvXf0_6D51WRdlyfpwlTSGf5q4MdtEoY9ioTKyD_AStAopMr6iG6rHyLhN-wVvYXp_L96k/s1600/Linkedin_MNewhouse_capture-20190602-195508.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Linkedin profile michael c newhouse" border="0" data-original-height="371" data-original-width="789" height="299" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmG6kZvib1KqxaoGgVX8xJ5YTKQ_U_xjgY2tb0fsjYlbeF70EcfT7WfytysqGACLU7p_zjEGvXf0_6D51WRdlyfpwlTSGf5q4MdtEoY9ioTKyD_AStAopMr6iG6rHyLhN-wVvYXp_L96k/s640/Linkedin_MNewhouse_capture-20190602-195508.png" title="michael newhouse linkedin profile" width="640" /></a></div>
<br />
<span style="background-color: white; color: #222222; font-family: "arial" , "helvetica" , sans-serif;">I enjoy LinkedIn more and more but do not want the unprofessional content in my feed. I have over <a href="https://www.linkedin.com/in/michaelnewhouse" target="_blank">6,000 connections </a>and value those relationships. I learn daily from my connections and relish in their successes. Let's keep it professional.</span><br />
<span style="background-color: white; color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-109497998769001682019-03-24T21:33:00.001-07:002019-03-24T21:33:46.140-07:00My Mantra For 2019<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAeZFw2xJPbtGqhrvbvY7j_5fkgIVcfWyL3gCA-cGVpObINnkPHM4T-8SWyWtQJAkEMAe3wqxs4L13YXPaBcQy_QhvFMEELcg14k3Hx70J4B5qtfxAj37kNmZ_k_CI8glgjSdK-49quDU/s1600/1827E810-17CA-4090-8F44-3A8133645CD6.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Quote Michael c Newhouse " border="0" data-original-height="1600" data-original-width="1200" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAeZFw2xJPbtGqhrvbvY7j_5fkgIVcfWyL3gCA-cGVpObINnkPHM4T-8SWyWtQJAkEMAe3wqxs4L13YXPaBcQy_QhvFMEELcg14k3Hx70J4B5qtfxAj37kNmZ_k_CI8glgjSdK-49quDU/s400/1827E810-17CA-4090-8F44-3A8133645CD6.jpeg" title="Quote complacency is deadly Michael c Newhouse " width="300" /></a></div>
<br />
<br />
The road is never straight but filled with many turns, hills and signs. Complacency is deadly. The approach and mindset is what will make the drive more successful. The key to this success is confidence. The more you have the more successful you will be and challenges will be easier to nagitate. Preparation and planning will be essential tasks.<br />
<br />
This uear I am dedicated to "The Big C". Confidence is powerful, addicting and contaigious.<br />
<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-88597636691123499192017-12-28T08:06:00.000-08:002017-12-28T08:06:28.421-08:00My Mantra For 2018"Great things are not done by impulse, but by a seriers of small things broght together. And great things are not someting accidental, but must certainly be willed", Vincent Van Gogh quote.<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixuUuA12WNMRRDw7zsyQIHtrJv5klWrwT96foN3qoiVg9h18NOTpd4WZKufLooYa0Nh4SMVE2nWp-eMOFhAGBr_gVVRXzlIlkhWc2NIgqft9V719NLBiEX1yyxzVWIItxyHcl7R2B8EMM/s1600/quote-the-great-things-are-not-done-by-impulse-but-by-a-series-of-small-things-brought-together-vincent-van-gogh-AZ%252Bquotes.jpg" imageanchor="1"><img alt="Vincent Van Gogh " border="0" data-original-height="400" data-original-width="850" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixuUuA12WNMRRDw7zsyQIHtrJv5klWrwT96foN3qoiVg9h18NOTpd4WZKufLooYa0Nh4SMVE2nWp-eMOFhAGBr_gVVRXzlIlkhWc2NIgqft9V719NLBiEX1yyxzVWIItxyHcl7R2B8EMM/s400/quote-the-great-things-are-not-done-by-impulse-but-by-a-series-of-small-things-brought-together-vincent-van-gogh-AZ%252Bquotes.jpg" title="Great things are not done by impulse, but by a seriers of small things broght together. And great things are not someting accidental, but must certainly be willed", Vincent Van Gogh quote" width="400" /></a></div>
<br />
<br />
<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com6tag:blogger.com,1999:blog-8297359559064286593.post-56524461122030608592017-06-09T21:27:00.000-07:002017-06-09T21:27:24.151-07:00Climate Change Is A Long Play Game Climate change is a hotly debated subject in public, policital and business forums. What can't be denied is the fact that businesses are affected directly. Businesses will experience an economic impact that will challenge their resolve to be fiscually creative. In a recent <a href="http://business.edf.org/blog/2017/06/01/business-will-not-walk-backward-on-climate/" target="_blank">article, Tom Murray</a> describes the siutation brilliantly, "Leadership on climate and energy is driven by long term economics, not short-term politics.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdDGH5SxNrkaajtTnZtMpmfuzoEOS0epGf8FMhE-6AZZZP6oRcTsAvVa7lad77J_U_tCiYS6MUrhdGDaVb_svW4OW1gPmOP0S4wWfVsgQRgr4YqjHMTBiWBabJYmc76aegh98HgvDiw0Y/s1600/climate_change_quote_tom_murray_wcngroup_blog_michael_newhouse_2017.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="tom murray article climate change" border="0" data-original-height="640" data-original-width="480" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdDGH5SxNrkaajtTnZtMpmfuzoEOS0epGf8FMhE-6AZZZP6oRcTsAvVa7lad77J_U_tCiYS6MUrhdGDaVb_svW4OW1gPmOP0S4wWfVsgQRgr4YqjHMTBiWBabJYmc76aegh98HgvDiw0Y/s640/climate_change_quote_tom_murray_wcngroup_blog_michael_newhouse_2017.JPG" title="Climate change and enery require economic leadership " width="480" /></a></div>
<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com24tag:blogger.com,1999:blog-8297359559064286593.post-46569828195454452822017-04-04T21:03:00.000-07:002017-04-04T21:03:20.797-07:00Enjoying My Marketing BrainLately I have needed to dive into my marketing brain and develop some new strategies. Yes, it's part of my role as the director of marketing and ecommerce sales but a good majority of my time has been on the sales role. As my sales role expands, the percentage of time allotted for marketing activities as dwindled.<br />
<br />
Marketing is my first love. Ever changing, always challenging but never dull. Don't get me wrong, I love the deal and closing the sale but it requires marketing to draw the deal to the table.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVyv3rfsy3XHpPnjLX8ehCzg3WXQrJGYQ61D5v2Up9uzTPstJZa2Sl2AbuXNdDyh3Mpb8D3fzD5yMSV7k2IDilHx4J5NSq_9O2XBWg5XcolxRIh8oiNu8LIH_hh8q5-GBl76It75cCIBI/s1600/marketing_brain_michael_newhouse_wcngroup_strategies_consultant.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVyv3rfsy3XHpPnjLX8ehCzg3WXQrJGYQ61D5v2Up9uzTPstJZa2Sl2AbuXNdDyh3Mpb8D3fzD5yMSV7k2IDilHx4J5NSq_9O2XBWg5XcolxRIh8oiNu8LIH_hh8q5-GBl76It75cCIBI/s640/marketing_brain_michael_newhouse_wcngroup_strategies_consultant.jpg" title="marketing, marketing brain, branding, brain image" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">My brain on marketing.</td></tr>
</tbody></table>
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com3tag:blogger.com,1999:blog-8297359559064286593.post-45068550428392649472015-09-01T21:03:00.001-07:002015-09-01T21:03:32.240-07:00Google Plus Stuns With New LogoThe news has been bleak for<a href="http://www.wired.com/2015/03/google-knew-dead-google-still-social-network/" target="_blank"> Google Plus </a>lately with the ever threatening possibility of closing it down but yet they come out with this stunning new logo design. Simple, sleek but yet fun. Here's to hoping <a href="https://plus.google.com/+googleplus/posts" target="_blank">Google Plus </a>does not go away.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKAM55P2zkTLOXJIAjCwChD0yOcQTCskm6ZpwAvZAHAG7shru7EUev5gYwyNnl9iXLsNFUvZUrXGYqcpb5UQzGJ3GN9ic60eJY4yUkY9ughzIhDVefH6wmr_jvgCLF8wP-Epz5T-dCwu8/s1600/google_plus_logo_new_branding_graphic_design_michael_c_newhouse_wcngroup_2015.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="new_google_plus_logo_design_2015" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKAM55P2zkTLOXJIAjCwChD0yOcQTCskm6ZpwAvZAHAG7shru7EUev5gYwyNnl9iXLsNFUvZUrXGYqcpb5UQzGJ3GN9ic60eJY4yUkY9ughzIhDVefH6wmr_jvgCLF8wP-Epz5T-dCwu8/s320/google_plus_logo_new_branding_graphic_design_michael_c_newhouse_wcngroup_2015.png" title="google_plus_logo_design_2015" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">New Google Plus Logo Design 2015<br /></td></tr>
</tbody></table>
<br />
<br />
<br />
<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com7tag:blogger.com,1999:blog-8297359559064286593.post-18153513589072742802015-07-06T22:19:00.000-07:002015-07-06T22:19:09.628-07:00Pretty Doesn't Always Win In Web DesignWeb design is on constant motion. Websites need to be fluid, conversive and resolving. What we as consumers require is an experience that resolves are immediate needs. A top web design and development professional Martin May explains design in Darwinian terms the fine line between beauty and success (of the website). My favorite take-away from the article, <a href="http://www.sitepoint.com/darwin-art-of-web-design/" target="_blank">Darwin and the art of webdesign</a>:<br />
<br />
<span style="background-color: white; color: #262626; font-family: 'Helvetica Neue', Helvetica, Helvetica, Arial, sans-serif; font-size: 16px; line-height: 20.4799995422363px;">So natural selection, as applied to web design, can help you to think about your approach to designing websites and result in your site being successful, or not, in the environment it sits within.</span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtA1Uuk11rCOXU9LgdHVWNvR-msKPlGYy_22edgtKZ3j-TEmKK9gtZRduo6oSj48xPj5NR9o7tjtXPUT128CzLBqlZ5U7HFkPdmpVzVU2x1d4VZoU7cUd6DtfexWytHJtGw2GWMC33QuI/s400/photo_house_end_of_pier_amazing_image_2015_pretty_doesnt_always_win_in_webdesign.jpg" width="400" /></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Pretty Doesn't Always Win. Michael C, Newhouse</td></tr>
</tbody></table>
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com1tag:blogger.com,1999:blog-8297359559064286593.post-40672966136822517752015-05-07T20:49:00.000-07:002015-05-07T20:49:49.779-07:00The Number #1 Social Media FailHas this happened to you? Your surfing the web or you followed a link to a brand's website interested in finding out more information and to possibly buy something. You get to the site and start scrolling around then you want to check on their social media channels and BAM it happens. The link opens in the same window browser or better yet it's a broken link.<br />
<div>
<br /></div>
<div>
When your link opens in the same window browser the visitor has now entered in to the <a href="http://wcngroup.com/" target="_blank">social media </a>black hole. Once in the black hole the amount of distractions are to enticing for even the most diligent of folks. </div>
<div>
<br /></div>
<div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ZWqmbXunfOb_7wMy3dRQTphUizOmIImYypH6wu3Pcv2Mr3sOvPbJ5jWKNmhFUmxdh6QPsulyOxExSkk3qSjsNJW-VO3iNPaPrUeezq9tRBZo8Fgptp-y8uuFP_lE_-Kghy7pd0XbN00/s1600/union_station_2015_wcngroup_michael_newhouse_social_media_post.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="social media fail number 1 " border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ZWqmbXunfOb_7wMy3dRQTphUizOmIImYypH6wu3Pcv2Mr3sOvPbJ5jWKNmhFUmxdh6QPsulyOxExSkk3qSjsNJW-VO3iNPaPrUeezq9tRBZo8Fgptp-y8uuFP_lE_-Kghy7pd0XbN00/s400/union_station_2015_wcngroup_michael_newhouse_social_media_post.jpg" title="Union Square" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Social Media Black Hole</td></tr>
</tbody></table>
</div>
<div>
<br /></div>
<div>
You had one chance to convert this potential customer and now they're gone. Correct this social media fail immediately.<br />
<br />
<br /></div>
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-24301868344620560382015-02-20T11:43:00.002-08:002015-02-20T11:43:34.529-08:00A road often traveled becomes a road less viewed<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNGm9_S7gklW6W90sRgf2bxjQ9dr48R2RY0fZx4pjEqRtDER9o4CoRk686r1vKQBmFl0cb2OJabKSi9-daXi57mv6PGVv2dZdARPY162RlY8PSRsYlWzCWPLbD8IHS-g0szUEHMONYUYQ/s1600/a_road_often_traveled_becomes_a_road_less_viewed_quote_michael_c_newhouse_wcngroup_2015_blog_pinterest_pin.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNGm9_S7gklW6W90sRgf2bxjQ9dr48R2RY0fZx4pjEqRtDER9o4CoRk686r1vKQBmFl0cb2OJabKSi9-daXi57mv6PGVv2dZdARPY162RlY8PSRsYlWzCWPLbD8IHS-g0szUEHMONYUYQ/s1600/a_road_often_traveled_becomes_a_road_less_viewed_quote_michael_c_newhouse_wcngroup_2015_blog_pinterest_pin.jpg" height="320" width="213" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 15.4559993743896px; text-align: left;">"A road often traveled becomes a road less viewed" <a href="https://www.pinterest.com/wcngroup/quotes/" target="_blank">michael c. newhouse</a></span></td></tr>
</tbody></table>
<br />
<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com2tag:blogger.com,1999:blog-8297359559064286593.post-61023934400864487792014-11-30T12:26:00.004-08:002014-12-01T07:15:08.184-08:00What Not To Do On Social MediaIf social media was easy everybody would be doing it well. But that is obviously not the case. Every week we see examples of social media gone wrong (or really bad). The is week we had a wonderful bad example of social media by a senior <a href="http://www.washingtontimes.com/news/2014/nov/29/obama-daughters-outrage-gop-staffer-sparks-backlas/" target="_blank">GOP staffer bashing the daughters of the President </a>on Facebook. Not the first time for this self-proclaimed GOPgirl posting ill-advised content on social platforms.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP9q6-FRSMwPRXQifrn0ITDyZn8t82C2iugbRJ2OATiAkXOg4rs5shOyjn-FPJjqKAmHXGQrhsXXc_dUO3OaarBxwq7iJYW5pOOqdbSKCAHeLJCchmUBZTpCszxWB45DBNQkmuHQtN1i8/s1600/facebook_post_gop_staffer_bashing_obama_daughters_2014.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP9q6-FRSMwPRXQifrn0ITDyZn8t82C2iugbRJ2OATiAkXOg4rs5shOyjn-FPJjqKAmHXGQrhsXXc_dUO3OaarBxwq7iJYW5pOOqdbSKCAHeLJCchmUBZTpCszxWB45DBNQkmuHQtN1i8/s1600/facebook_post_gop_staffer_bashing_obama_daughters_2014.jpg" height="320" width="242" /></a></div>
<br />
Another example of social media gone wild, a recent <a href="http://www.nytimes.com/2014/11/29/world/asia/malaysia-airlines-tweet-sends-wrong-message.html?ref=technology" target="_blank">Twitter post by Malaysian Airlines</a> was not only untimely but insensitive to the family members still coping with the loss of ill-fated flight 370. The airline tried to loosely justify the tweet by saying it was a promotion to inspire people. Where is the overall strategy and content manager? This brand should be operating in crisis mode still and carefully review all content it's releasing.<br />
<br />
Not sure these people truly understand the magnitude of social media and its reach. Also imperative to note that these people are running digital agencies providing services to other brands and businesses. Would this be a digital agency you would want to handle your social media?<br />
<br />
Update 12/1/2014<br />
<a href="http://www.cnn.com/2014/12/01/politics/gop-staffer-resigns-over-criticism-of-obama-daughters/index.html?hpt=hp_t2" target="_blank">GOP Staffer who criticized Obama's daughters has resigned</a>. I wonder what her other clients or current client pitches will do?<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-21636549172588515952014-11-28T20:52:00.001-08:002014-11-28T20:52:04.010-08:00Introducing The Big CClick for <a href="http://michaelcnewhouseblog.blogspot.com/p/the-big-c.html"><span style="color: red;">the Big C</span></a><br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-10051478009865104372014-11-28T19:47:00.003-08:002014-11-28T19:48:46.900-08:00Services <h3 class="post-title entry-title" itemprop="name" style="background-color: white; color: red; font-family: 'Courier New', Courier, FreeMono, monospace; font-size: 22px; font-stretch: normal; margin: 0px; position: relative;">
<span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.2000007629395px;">Services include:</span></h3>
<div class="post-body entry-content" id="post-body-625523806954352975" itemprop="description articleBody" style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.2000007629395px; position: relative; width: 576px;">
<ul>
<li><span style="font-size: 13px; line-height: 18.2000007629395px;">brand and marketing strategy</span></li>
<li>digital marketing audit, strategy and execution</li>
<li>social media strategy and execution</li>
<li>experiential marketing strategy, vehicle development and event execution</li>
</ul>
</div>
<br />
<br />
Michael C. Newhouse<br />
WCNgroup.com<br />
<span style="color: red;"><b>wcngroup@gmail.com</b></span>Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-47255474153362259752014-10-27T06:32:00.002-07:002014-10-27T06:32:42.373-07:00Monday Inspiration<div style="text-align: center;">
Be Strong!</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp3twN3aNr9SZpEmJZkINE5AhCmMu_46hWIyjh-K4uVnwtliA9qa4rMuFmOpx7BynzGV_27DuhMVqrL8oRxMARRIwGMTL29shvmlFM5Ex-pWJR0PHl-YJ_0rCNSekbNaUY6KWKi8nQifA/s1600/inspirational-quotes-you-were-given-this-life.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp3twN3aNr9SZpEmJZkINE5AhCmMu_46hWIyjh-K4uVnwtliA9qa4rMuFmOpx7BynzGV_27DuhMVqrL8oRxMARRIwGMTL29shvmlFM5Ex-pWJR0PHl-YJ_0rCNSekbNaUY6KWKi8nQifA/s1600/inspirational-quotes-you-were-given-this-life.jpg" height="300" width="400" /></a></div>
<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-39493028952220956772014-07-16T06:36:00.001-07:002014-07-16T06:36:20.487-07:00SEO Objective For LinksThe number #1 objective for performing any <a href="http://en.wikipedia.org/wiki/Search_engine_optimization" target="_blank">SEO</a> for your website is ranking higher so that you receive more visitors. Google is the number #1 most used search engine. One of the top priorities for Google is to deliver the most relevant results that are authentic and answer the users search query. They have initiated algorithmic changes recently that aim to delivery these results. <a href="http://www.mattcutts.com/blog/" target="_blank">Matt Cutts, head of Google's Web Spam</a> team continues to drive this SEO message to all web masters.<br />
<br />
One of the key SEO algorithmic factors is still links. A few years back best SEO practices used to be buying links, trading links, guest posting on blogs and other media sites etc. These SEO techniques were quickly gamed by those in the SEO world and many links, especially from link farms and directories were not authentic. As a result of <a href="http://searchengineland.com/google-begins-rolling-panda-4-0-now-192043" target="_blank">Google's Panda update</a>, links have become scrutinized for authenticity and relevancy. Many sites were hurt from this because they tried to game the system and had hundreds and some, even thousands of bad links according to the new Panda update.<br />
<br />
For SEO and content marketing to be effective, links must be authentically garnered. If you produce great content, search results will come. Matt Cutts stated this recently, "...the objective is not to make your links appear natural, the objective is that your links are Natural."<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0skI038-SwJoVswINrk0CJ0P0AnJbSw5tVI-913_3lIXHP8mtimGQuGkijDFxIBwOtMaUEAaSIIcPvSyhzLjp4WxyVlY1EPHsqt9BehhLDMRwEBZQNJtETqAEzM-Su7RWaT-v6gE4tXw/s1600/Matt_Cutts_google_seo_search_engine_marketing_2014_wcn_group.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="matt cutts, google, seo, links, Panda update" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0skI038-SwJoVswINrk0CJ0P0AnJbSw5tVI-913_3lIXHP8mtimGQuGkijDFxIBwOtMaUEAaSIIcPvSyhzLjp4WxyVlY1EPHsqt9BehhLDMRwEBZQNJtETqAEzM-Su7RWaT-v6gE4tXw/s1600/Matt_Cutts_google_seo_search_engine_marketing_2014_wcn_group.jpg" height="255" title="matt cutts Google quote links" width="400" /></a></div>
<br />
<br />
All the Best,<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-66072837833611390652014-06-27T07:50:00.000-07:002014-06-27T07:50:36.952-07:00What Lies Before Us<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHYrXHu9h9fkx_akSUCgvBiSZ-oErFuM2Kc2Ol7tIVyCTMOzCWHssqS1nyPYG-gkBgwVimDzjW1faQZnsybvVJhIfogN05L387wO7EDHtpQJfJ9MkRyeNKbRdv9fRzIS62kmw9P2sC8s0/s1600/ralph_waldo_emerson_quote_what_lies_before_us_wcngroup_2014.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="ralph_waldo_emerson_quote" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHYrXHu9h9fkx_akSUCgvBiSZ-oErFuM2Kc2Ol7tIVyCTMOzCWHssqS1nyPYG-gkBgwVimDzjW1faQZnsybvVJhIfogN05L387wO7EDHtpQJfJ9MkRyeNKbRdv9fRzIS62kmw9P2sC8s0/s1600/ralph_waldo_emerson_quote_what_lies_before_us_wcngroup_2014.jpg" height="190" title="" width="400" /></a></div>
<br />
<br />
Words to live by.<br />
<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-63311210502952382902014-05-19T23:00:00.003-07:002014-05-19T23:00:38.441-07:00<div style="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14.399999618530273px; line-height: 20px;">
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14.35200023651123px;">The most basic way to get someone's attention is this: "Break a Pattern."</span></div>
<div style="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14.399999618530273px; line-height: 20px;">
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14.35200023651123px;"><b>Chip Heath</b></span></div>
<div>
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14.35200023651123px;"><b><br /></b></span></div>
<div>
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14.35200023651123px;"><b><br /></b></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr2xudZ3iMPdizPT5IsmGaWKzTlCdI6xzRLYXBNj18YA8oNxZMdYbFXWe9IMrFMBTLqTUTVBdzUxLKv3MkPhe7HVMXWvFshn3SRcDqCNfIgc2MdpYMWKCw7TSp7obUDDUBLU4c1D-XAFU/s1600/chip_heath_medium_quote_michael_newhouse_wcngroup_2014.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr2xudZ3iMPdizPT5IsmGaWKzTlCdI6xzRLYXBNj18YA8oNxZMdYbFXWe9IMrFMBTLqTUTVBdzUxLKv3MkPhe7HVMXWvFshn3SRcDqCNfIgc2MdpYMWKCw7TSp7obUDDUBLU4c1D-XAFU/s1600/chip_heath_medium_quote_michael_newhouse_wcngroup_2014.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Chip Heath, Best Selling Author</td></tr>
</tbody></table>
<div>
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14.35200023651123px;"><b><br /></b></span></div>
<div>
<a href="http://michaelcnewhouseblog.blogspot.com/p/quotes.html" target="_blank">Read more quotes</a></div>
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-18968169735056006452014-05-12T20:26:00.001-07:002014-05-12T20:26:02.469-07:00<div style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; text-align: center;">
<span style="color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14.35200023651123px;">Efforts and courage are not enough without purpose and direction.</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="line-height: 14.35200023651123px;"><b><a href="http://michaelcnewhouseblog.blogspot.com/p/quotes.html" target="_blank">John F. Kennedy</a></b></span></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="line-height: 14.35200023651123px;"><b><br /></b></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://michaelcnewhouseblog.blogspot.com/p/quotes.html" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrFVVhQIuAa0kmz6kDKyFAY4SrlI6WklH037lYLsA-1fy18rjWCTZ48GTC_T-o8wGp7s_uur-WqhR83zeqB33GXx0ijc3bdnEWjJIGx4ZVTkGQjh1yu8s7oBgMQbEicyK5Adt02kXuK0E/s1600/John_F_Kennedy_quote_wcngroup_michael_newhouse.jpg" height="192" width="320" /></a></div>
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="line-height: 14.35200023651123px;"><b><br /></b></span></span>
<br />
<br />
Strategy, Design, Results ~ Repeat.<br />
<a href="http://wcngroup.com/" target="_blank">WCNgroup brand, marketing and results</a>.<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.comMichael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-28470208510116630192014-05-05T07:07:00.000-07:002014-05-05T07:08:33.825-07:00Numbers Are Better Than Bullet Points<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZZi-TGZZuqzIdjvcAEnLgrNBAn7qa0BOPy50bxdomzUv781pyKLjR4Di2WF_B0_J7uuoH3av-tdc1GCyD7v20jTE2yrPSBy0WjQEuD3Fgwl1EOWRktvV4SHtlylCDENiUjO_SoWyxFnU/s1600/numbering_vs_bullet_points_comparison_michael_newhouse_2014.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="numbering_vs_bullet_points_comparison_michael_newhouse_2014" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZZi-TGZZuqzIdjvcAEnLgrNBAn7qa0BOPy50bxdomzUv781pyKLjR4Di2WF_B0_J7uuoH3av-tdc1GCyD7v20jTE2yrPSBy0WjQEuD3Fgwl1EOWRktvV4SHtlylCDENiUjO_SoWyxFnU/s1600/numbering_vs_bullet_points_comparison_michael_newhouse_2014.jpg" height="132" title="" width="400" /></a></div>
<br />
<br />
I believe in setting meeting agendas and following up with notes containing action items. Over the course of my professional career, I have lead teams in a variety of industries with all levels of staff. What I have found from testing is that numbering discussion items to be more effective than using bullet points.<br />
<br />
Participants have commented that they are able to focus on the items better. Not feel overwhelmed by a paper or digital screen with a variety of dots. As a result, participation is higher due the attendees engagement with the items at hand.<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-26424957986580211712014-05-04T08:21:00.004-07:002014-05-05T07:10:49.801-07:00Best Task Management Platform I have tried a variety of task management platforms (techniques) by creating my own excel document, Google task manager and a variety of online platforms. But nothing seems to stick or be exactly what I am seeking. So now, I leave it up to my network of contacts for suggestions, recommendations and insight into what they have used and find to be the most efficient task manager platform to use for success.<br />
<br />
<span style="font-size: large;"><i>Please comment below with your best task management platform.</i></span><br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-83304576446173158482014-04-28T22:56:00.001-07:002014-04-28T22:56:54.238-07:00Marketing, You Can Only Predict And MeasureMarketing is strategic, creative and measurable. Marketing imitates sales in addition to supporting. Both are equaling important to the bottom line. Yes, there are exceptions to the rules, but these are only rare in frequency.<br />
<br />
<br />
<br />
<br />
Michael Newhous<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-35247365265467303172014-04-09T08:11:00.001-07:002014-04-13T14:19:52.751-07:00Trust Your Designer<div style="margin-bottom: .0001pt; margin: 0in;">
One of the best lessons I learned, was to allow and build trust with
my designer. In the beginning, I tried to control the entire<span class="apple-converted-space"> </span><a href="http://www.aiga.org/interior.aspx?pageid=3079&id=2056" target="_blank">graphic design</a><span class="apple-converted-space"> </span>process, even to the point of creating
my own<span class="apple-converted-space"> </span><a href="http://en.wikipedia.org/wiki/Design" target="_blank">design
concepts</a>. with the expectation of following my exact design.
A presumptuous error on my behalf.</div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6jtLZnzuC1OmB4eS_pelebS_CvxRRFnRBE09I1R46KWbQwUA22pQc-2wouwTGq6UhkXWQ-An75QR1uFgVPm9CtLIbcijxZCUU_1jVVu3iNtE_ODcLybCqOMzdapvbQVzGl-lcN7nj8hw/s1600/plastique_fantastique_by_cattterpillarboy_wcn_group_blog_2014.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6jtLZnzuC1OmB4eS_pelebS_CvxRRFnRBE09I1R46KWbQwUA22pQc-2wouwTGq6UhkXWQ-An75QR1uFgVPm9CtLIbcijxZCUU_1jVVu3iNtE_ODcLybCqOMzdapvbQVzGl-lcN7nj8hw/s1600/plastique_fantastique_by_cattterpillarboy_wcn_group_blog_2014.jpg" height="320" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Designer: Joe Roces</td></tr>
</tbody></table>
<div style="margin: 0in 0in 0.0001pt;">
My approach to the design process included research and data analysis
then developing solutions based on the data that included the creative design.
Even though in the creative brief, I would request designs independent from the
creative brief. Basically, I did not trust my designer. As a result, it would
at times affect the efficiency of the<span class="apple-converted-space"> </span><a href="http://en.wikipedia.org/wiki/Creative_process" target="_blank">creative process</a>.<o:p></o:p></div>
<div style="margin: 0in 0in 0.0001pt;">
<br /></div>
<div style="margin: 0in 0in 0.0001pt;">
The break through entailed years working
with a variety of graphic designers. That experience has taught me to let down
my barriers and be my designers’ biggest fan. Each graphic designer is
different and you must adapt to their personality and creating working style.
The graphic designer is the key to the strategic success. <o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
Find the time to evaluate your approach when working with the
creative team and make the necessary modifications. The results will be worth
your investment and finally, be your graphic designers’ biggest fan. <span style="font-size: medium;"><o:p></o:p></span></div>
<br />
<br />
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0tag:blogger.com,1999:blog-8297359559064286593.post-18648154328548421432014-04-03T20:31:00.001-07:002014-04-03T20:31:33.946-07:00Make False Marketing Claims, Go To Jail<a href="http://www.nbcchicago.com/news/local/tv-pitchman-kevin-trudeau-sentencing-250594051.html" target="_blank">Kevin Trudea </a>was sentenced to 10 years in jail for bilking customers through his infomercials. <a href="http://en.wikipedia.org/wiki/Infomercial" target="_blank">Infomercials</a> are known (hopefully by most) to make generous claims about the product benefits. The process then follows with testimonies from actual users then an urgent call to action (Act Now!). To seal the deal the information that offers a deal you can't beat (not only do you get this product but well throw in another.<br />
*Note - the color pantone utilized along with the instant ordering are brilliant forms of direct sales.<br />
<br />
But what is a viable marketing sales channel for companies, Kevin decided to take it too another level by extending the product claims. Being convicted previously did not stop Kevin from continuing his scrupulous ways until now.<br />
<br />
In a world that is demanding more authenticity, Kevin should not be your role model. If you make a marketing claim, back it up with verifiable substance. Even down to your customer service, it you claim to have 24 hour service, deliver it. If you need a business role model to follow, <a href="http://www.businessinsider.com/vaynerchuks-million-twitter-followers-2014-4?utm_content=buffer9da69&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer" target="_blank">follow Gary Vaynerchuk</a>, he will show you the way.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9WLo4wbOWvkWCrMNF0Aq-2IA3lPjEebBSiRcXyWiin-b2reWPYz3J0DTCyYX61xmIvvHKnwWwBTpQHVvbwXV2e1jAbTZODojtp2T2_X1OFOSiN0-YYFcXAtSl2p8oow_Tf1gRZju8qVM/s1600/gary-vaynerchuk_2014_wcn_group.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9WLo4wbOWvkWCrMNF0Aq-2IA3lPjEebBSiRcXyWiin-b2reWPYz3J0DTCyYX61xmIvvHKnwWwBTpQHVvbwXV2e1jAbTZODojtp2T2_X1OFOSiN0-YYFcXAtSl2p8oow_Tf1gRZju8qVM/s1600/gary-vaynerchuk_2014_wcn_group.jpg" height="220" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Gary Vaynerchuk<br /></td></tr>
</tbody></table>
<br />
Michael Newhouse<br />
WCN group<br />
wcngroup@gmail.com
Michael C Newhousehttp://www.blogger.com/profile/05432144170936503042noreply@blogger.com0