What's missing in your Brand Monitoring

Most businesses are online with a website, social media presence and possibly doing some SEO within those properties. Now some have taken the next step to include monitoring brand content and industry specific conversations online. Tools to monitor these activities vary from free (Google Alerts) to paid (Raven Tools) and can be set to keyword terms that are being used to describe and define your brand.

So what is missing with Brand Monitoring?

Missing from Brand Monitoring is when marketing agencies are contracted to provide social media and content strategy services that are Not capable of accurately representing the brand. This type of brand negligence can rapidly damage the brand with months of work needed to clean up the mess. Just cause an agency states that they know social media and/or content management does not mean they are astute in this marketing activity. Your responsibility as a brand or agency of record (AOR) is to perform your own online review which should include basic searches about the company and its constitutes.

The current customer is getting savvier by the day with reading reviews, joining brand's social media platforms, performing their own search and finally, ad networks are getting in on this action by way of designed ads that include who likes what brand and what they are saying. For the unskilled marketer, this can be a daunting task with a wide variety of answers online.

The amount of information and data about your brand is there for your taking. So take it and run with it! What you'll find is truly a gold mine of information and the most embracing, wonderful brand ambassadors that can do more for your brand than ever imaginable.

All the Best,


Michael Newhouse




WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Who was Aaron Swartz

First, let me introduce to Aaron Swartz. Per wikipedia, Aaron was born November 8, 1986 and was an American computer programmer, writer, archivist, political organizer, and Internet Activist. His latest endeavour was merging Infogami with Reddit by which he became one of the owners. His story is fascinating while also tragic. He fought hard for his passions but also with depression.

Please take a few moments to read this revealing post and if motivated, search for other postings to learn more about his passions.


WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

What's in store for 2013

Happy New Year!

What a year 2012 turned out to be. The economy seemed to stabilize with some positive signs of better outcomes. Companies started reaching out seeking more services and consumers responded by a strong Black Friday and Cyber Monday sales. Online sales continue their strong growth with no sign of slowing down. Global markets were hit and miss with some regions doing well while others decreased.

All of this and more this year brought a new found wealth of business knowledge that multiplied faster than in years past for me. This knowledge along with current business topics will be document and shared this year on a consistent basis. I have added some dedicated pages including Consulting, Quotes, Management and Organizational Development. I request that you provide commentary and share with your social networks.

Here's to a fabulous 2013.



Michael Newhouse

WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.