First quarter trade show results are showing strong signs that the industry is coming back to life. The US domestic market has tentatively stabilized adding to a strong stock market. International markets are a hit and miss with some strong performers and others still not showing signs of recovery characteristics. Strong performing trade shows for fist quarter 2113 include NAMM, NAB and Internationally ISH China and CHIE in Beijing. These shows not only experienced attendance growth but also exhibitor space expansion.
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
