Another example of social media gone wild, a recent Twitter post by Malaysian Airlines was not only untimely but insensitive to the family members still coping with the loss of ill-fated flight 370. The airline tried to loosely justify the tweet by saying it was a promotion to inspire people. Where is the overall strategy and content manager? This brand should be operating in crisis mode still and carefully review all content it's releasing.
Not sure these people truly understand the magnitude of social media and its reach. Also imperative to note that these people are running digital agencies providing services to other brands and businesses. Would this be a digital agency you would want to handle your social media?
Update 12/1/2014
GOP Staffer who criticized Obama's daughters has resigned. I wonder what her other clients or current client pitches will do?
Michael Newhouse
WCN group
wcngroup@gmail.com
