I don't open businesses, I LAUNCH BUSINESSES.
Jon Taffer
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Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
4/06/2013
4/04/2013
Business Quotes
"Great brands shouldn't think alike"
Michael C. Newhouse
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WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
4/01/2013
Business Quote
April 1. This is the day upon which we are reminded of what we are on the other three hundred and sixty-four.
Mark Twain
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WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
Mark Twain
More Business Quotes Click Now
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
3/29/2013
Business Quote: Don't be Boring or Average
Don't be boring or average. Boring advertisements, trade show booths, social media communities, etc. are forgettable.
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
3/27/2013
Don't Forget the Human Side of Big Data
Big Data is one of the most discussed and written about marketing 2013 strategy topics that will not be going away any time soon. Sorry. The fact of the matter is that we have more data than every before and data that is tracking peoples use of marketing tools.
The Fortune 100's are able to hire data guru's while the rest of us are trying to figure out how to harness then analyze this data in order to put into actionable activities. But one item we all must remember no matter what size of company or what data guru's you have at your disposable is the human side to data. Yes, data can predict in most cases but not all. Humans make decisions based on a variety of factors and the decision is not always predictable. Oops, did I say that out loud.
As we venture down the fast track of big data and develop resources to utilize within our marketing mix do follow the data industry leaders to learn what they are doing while scaling a solution for your company.
Current data articles:
Predictive Analytics: The power behind next-generation marketing
We're all data scientist now, even you
Data analysis
How Companies like Amazon are using Big Data
Harnessing big data for small businesses
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
The Fortune 100's are able to hire data guru's while the rest of us are trying to figure out how to harness then analyze this data in order to put into actionable activities. But one item we all must remember no matter what size of company or what data guru's you have at your disposable is the human side to data. Yes, data can predict in most cases but not all. Humans make decisions based on a variety of factors and the decision is not always predictable. Oops, did I say that out loud.
As we venture down the fast track of big data and develop resources to utilize within our marketing mix do follow the data industry leaders to learn what they are doing while scaling a solution for your company.
Current data articles:
Predictive Analytics: The power behind next-generation marketing
We're all data scientist now, even you
Data analysis
How Companies like Amazon are using Big Data
Harnessing big data for small businesses
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
3/24/2013
Business Quote
"It's easier to change a business than it is to change a person." Jon Taffer from Bar Rescue
Read more Business Quotes here
Read more Business Quotes here
2/19/2013
#Hashtag vs Keyword
Hashtags and keywords and both vital online marketing tactics and both share some of the same definition attributes but also have some distinct functional mechanics.
Let's begin with the basic definitions:
Keyword
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
Let's begin with the basic definitions:
Keyword
(1) In text editing and database management systems, a keyword is an index entry that identifies a specific record or document.
(2) In programming, a keyword is a word that is reserved by a program because the word has a special meaning. Keywords can be commands or parameters. Every programming language has a set of keywords that cannot be used as variable names. Keywords are sometimes called reserved names . (3) A word used by a search engine in its search for relevant Web pages.
(2) In programming, a keyword is a word that is reserved by a program because the word has a special meaning. Keywords can be commands or parameters. Every programming language has a set of keywords that cannot be used as variable names. Keywords are sometimes called reserved names . (3) A word used by a search engine in its search for relevant Web pages.
Hashtag
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
The similarities are that both are a word or phrases that is a key identifier to reference by the author and to be searched. Now the difference, the word or phrase is only identified by it originating platform. A hashtag is now only identified to its platform Twitter. A keyword is identified with the giant search platform Google and diluted into other areas of online marketing language.
Additionally, keywords are a long term not a limited or one time usage SEO/Social Media strategy. Add in that hashtags can be used as search terms when people want several choices for the word or phrase. Twitter feeds are found in search results especially favoring active twitter accounts and extremely popular terms.
Additionally, keywords are a long term not a limited or one time usage SEO/Social Media strategy. Add in that hashtags can be used as search terms when people want several choices for the word or phrase. Twitter feeds are found in search results especially favoring active twitter accounts and extremely popular terms.
When developing a strategic marketing plan including the usage of hashtags and keywords (should always be included) insure that you understand the difference and the similarities and how to strategically incorporate into your plan. You can expect results varying from top search results, twitter trending, brand impressions and a gateway to sales.
All the Best,
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
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