Mazzanti Makes Only 5 A Year

Mazzanti introduced the Evantra high performance car in April 2013. Amazing lines in the design, a power source that delivers 0-62 miles per hour in 3.2 seconds with a body made of your choice of either aluminum or carbon fiber laid over a steel chromoly chassis. This is an Italian design that embodies both classic with modern design features.

Mazzanti marketing communication describes the car as a "tailor made" super car. That should spark interest from the exclusive target market that this car is geared towards. The marketing better be laser focused with business/sales developed with pre-existing contacts and prospect leads. To support this type of business model (only 5 made a year) the guaranteed sales orders must be at the minimum, two years out.

Laser focused marketing begins with research and data that is then analysed for key trends and opportunities (branding, marketing, strategy). Mazzanti must be confident with executing this business model. Here is a marketing example of how to write a press release for an exclusive demographic.

Check out this exquisite beauty. The Mazzanti Evantra V8.


Extra Note: The company has already exercised is licensing outreach with a partnership with Ennebi watches.




Michael Newhouse
WCN group
wcngroup@gmail.com