What Gets More Social Media Likes

We have encountered uncharted waters where fake news is the dominant topic of matter. This topic has put into question facts which are taking a back seat (for some). Stories that are made up and well planted will quickly be shared online throughout main stream channels including news outlets.

As I researched quantum computing, I came across an article about Justin Trudeau describing what quantum computing was and how the video of this occurrence went viral. The author made the bold statement that The Trudeau story is a perfect, gleaming artifact of a system in which truth is that which gets the most Facebook shares. 

This statement lead me to question what actually receives more Likes?

I can only hope that it would be factual content that is supported by data. But, I'm also a realist that knows that there will be gaming of the system and content that holds pieces of some truth. We can all do better and ensure that we provide value to our subscribers and visitors. This hope relies on all of us to do the right thing even if that means lower ROI with the hopes that it will bring quality over quantity.



Michael Newhouse
WCN group
wcngroup@gmail.com