3 Major Content Marketing Mistakes

Content Marketing is one of the hottest buzz words and trends for 2013. As we know with online marketing trends, everybody from major agencies to novices jump in and most, with no experience or preparation. Content marketing has suddenly become even more important due to the recent announcement from Google stripping all organic data as a result insisting all marketers provide content that is relevant, trustworthy and engaging.

The 3 Major Content Marketing Mistakes:

1. Sales or promotional driven. No gimmicks. No buy right now. No Limited offers.

2. Non-Relevant. If the content does not resonate or engage the target market it will die a quick death online. Nobody will see it and it will be deemed irrelevant. Create content that is useful.

3. More the merrier. Content marketing does not mean push out as much as you can marketing. This is a tactic of Black Hat SEO and Google is on to this with penalizing sites that push duplicate articles.

Keep this in mind as you are developing content and an annual content marketing strategy. The Internet police are cracking down and those that will succeed have valuable, engaging and relevant content to share.

Please add to my list of Major Content Marketing Mistakes in the comments section below.

    

Michael Newhouse

WCNgroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

SEO Is Not DEAD! Just Disfigured

Well, maybe just a little disfigured but in the end, it will always be about content. How it's written, how it engages and how others use it.

To catch you up on the current HUGE SEO NEWS The Day that SEO Died (Sort of)

In sum, Google has encrypted search date which means you will not be able to see what Keywords are driving traffic to your site and be used to convert. 100% percent of search queries from organic traffic is not provided anymore. If you want to see search queries, you will have to pay for Adwords then do paid search where you will receive data but not organic data. And YES, there is a difference.

In support of this move by Google, there objective is to empower people to create relevant content and be rewarded for that in a multitude of ways including engagement of your content via reviews, social conversations, testimonies and purchasing. This opens the door further for social media search to being an invaluable source in the near future.

What does this all come down to? You guessed it, the biggest BUZZ term in Digital Marketing circles of the year, Content Marketing.


Michael Newhouse

WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.