Wishing all a wonderful 2012
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
Showing posts with label Event Marketing. Show all posts
Showing posts with label Event Marketing. Show all posts
1/01/2012
6/15/2011
How Facebook will Celebrate 700,000,000
Facebook is on the verge of celebrating 700,000,000 users according to reports by SocialBakers. This number has many doubters pertaining to the real number of users vs fake accounts; accounts that are barely used and accounts of the deceased (morbid, I know). When you are the top dog there is always going to be pessimist decrying why this position is not validated.
But, I am a marketer and concerned about, "How Facebook will Celebrate" this monumental achievement. Will they hold a major press conference Live on Facebook introducing the 700,000,000 user? I know if Richard Branson (@richardbranson) had this type of PR opportunity he would take full advantage of this potential marketing goldmine.
Historically, Facebook has not be one to celebrate these milestones but as the brand matures through the product life cycle, marketing activities in addition to product enhancements must take place. My advice to clients is always, "You have to make news to get news", meaning if you want some type of press coverage, word of mouth, viral, blogger coverage etc, you have to make news for them.
I have several ideas for this momentous event but want to hear, if given the opportunity, What would you recommend?
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
Historically, Facebook has not be one to celebrate these milestones but as the brand matures through the product life cycle, marketing activities in addition to product enhancements must take place. My advice to clients is always, "You have to make news to get news", meaning if you want some type of press coverage, word of mouth, viral, blogger coverage etc, you have to make news for them.
I have several ideas for this momentous event but want to hear, if given the opportunity, What would you recommend?
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
11/28/2010
Social Media Experts
Who are they?
Do they really exist?
There have been many now that proclaim to be the so called "Social Media Expert" status. These people attempt to define their status with amount of followers, training they have conducted, who they know etc. If it is an Agency, they claim to have worked with name brand clients with "look how many followers" we got them, ran a social media contest that was "Lead Generation" activity, developed Facebook landing page etc.
As Social Media acceptance grows and all businesses realize they need a social media strategy, more so called Social Media Experts, Social Media Gurus and Marketing Agencies that provide social media solutions will be posing as Experts and soliciting their social media solutions. Be Ware!
I always pose the example of the Domino's Pizza Facebook account: if given this account to establish it would not be difficult to get over 100,00 followers or even 500k. For the record, the Domino's Pizza Facebook account has over 1 million followers.
Malcom Gladwell's book Outliers, he introduced research from Dr. K. Anders Ericsson that suggested being great at something takes 10,000 hours of practice. The study is subjective because depending on the activity pursuit, learning curves and mastery level may take less hours and some individuals master activities faster than others. So, who has over 10,000 hours practicing social media? 5000? 2500?
Here are 10 questions to ask your social media expert or agency.
Do they really exist?
There have been many now that proclaim to be the so called "Social Media Expert" status. These people attempt to define their status with amount of followers, training they have conducted, who they know etc. If it is an Agency, they claim to have worked with name brand clients with "look how many followers" we got them, ran a social media contest that was "Lead Generation" activity, developed Facebook landing page etc.
As Social Media acceptance grows and all businesses realize they need a social media strategy, more so called Social Media Experts, Social Media Gurus and Marketing Agencies that provide social media solutions will be posing as Experts and soliciting their social media solutions. Be Ware!
I always pose the example of the Domino's Pizza Facebook account: if given this account to establish it would not be difficult to get over 100,00 followers or even 500k. For the record, the Domino's Pizza Facebook account has over 1 million followers.
Malcom Gladwell's book Outliers, he introduced research from Dr. K. Anders Ericsson that suggested being great at something takes 10,000 hours of practice. The study is subjective because depending on the activity pursuit, learning curves and mastery level may take less hours and some individuals master activities faster than others. So, who has over 10,000 hours practicing social media? 5000? 2500?
Here are 10 questions to ask your social media expert or agency.
10/24/2010
Event Tip: First Impressions at an Event
Event Tip:
At your event main reception or check in area, insure that the staff working are thoroughly informed about your event, organization and other pertinent information. As your first point of contact, first impressions make a lasting impression about your company or organization and event.
At your event main reception or check in area, insure that the staff working are thoroughly informed about your event, organization and other pertinent information. As your first point of contact, first impressions make a lasting impression about your company or organization and event.
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