The percentage of emails read on mobile devices has surged to over 50% up from just 4% less than four years ago. What does this mean for you email marketing strategy?
You must design with mobile in mind.
Email marketing is still a viable marketing activity and will continue as people check two essential items multiple times daily, email and social media. Designing for mobile takes a special expertise that few interactive designers have mastered and most importantly, the copy writing must be short and engaging.
How many times a day to you check your email on your mobile device?
Michael Newhouse
michael@wcngroup.com
WCN group
Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts
10/30/2013
2/09/2013
How to write a business Email
Attention spans are limited while not knowing what type of device your contacts are utilizing to open and read your message. So how do you know the email strategy?
Relating to my own experience has a marketing strategist, account manager and business development professional, I open on multiple platforms; mobile, laptop, ipad and pc. Each device provides a different experience but the main issue is the allotted time to read the email. Taking that into consideration with the fact that a growing number of email's are opened on a mobile device, the length of the email is the critical factor.
As our attention span demands brief snippets of information vs long form communication, your email content must be concise and communicated succinctly so that your contact can process and respond on a mobile device. Facebook, Twitter, Instagram, Vine, Pinterest, Linkedin and other social media platforms have limited posting character allowance with links to longer forms of communication if desired.
So when crafting your next business email correspondence, take into consideration how your contact will be experiencing your business communication.
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
Relating to my own experience has a marketing strategist, account manager and business development professional, I open on multiple platforms; mobile, laptop, ipad and pc. Each device provides a different experience but the main issue is the allotted time to read the email. Taking that into consideration with the fact that a growing number of email's are opened on a mobile device, the length of the email is the critical factor.
As our attention span demands brief snippets of information vs long form communication, your email content must be concise and communicated succinctly so that your contact can process and respond on a mobile device. Facebook, Twitter, Instagram, Vine, Pinterest, Linkedin and other social media platforms have limited posting character allowance with links to longer forms of communication if desired.
So when crafting your next business email correspondence, take into consideration how your contact will be experiencing your business communication.
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
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