Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
3/29/2013
Business Quote: Don't be Boring or Average
Don't be boring or average. Boring advertisements, trade show booths, social media communities, etc. are forgettable.
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
3/27/2013
Don't Forget the Human Side of Big Data
Big Data is one of the most discussed and written about marketing 2013 strategy topics that will not be going away any time soon. Sorry. The fact of the matter is that we have more data than every before and data that is tracking peoples use of marketing tools.
The Fortune 100's are able to hire data guru's while the rest of us are trying to figure out how to harness then analyze this data in order to put into actionable activities. But one item we all must remember no matter what size of company or what data guru's you have at your disposable is the human side to data. Yes, data can predict in most cases but not all. Humans make decisions based on a variety of factors and the decision is not always predictable. Oops, did I say that out loud.
As we venture down the fast track of big data and develop resources to utilize within our marketing mix do follow the data industry leaders to learn what they are doing while scaling a solution for your company.
Current data articles:
Predictive Analytics: The power behind next-generation marketing
We're all data scientist now, even you
Data analysis
How Companies like Amazon are using Big Data
Harnessing big data for small businesses
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
The Fortune 100's are able to hire data guru's while the rest of us are trying to figure out how to harness then analyze this data in order to put into actionable activities. But one item we all must remember no matter what size of company or what data guru's you have at your disposable is the human side to data. Yes, data can predict in most cases but not all. Humans make decisions based on a variety of factors and the decision is not always predictable. Oops, did I say that out loud.
As we venture down the fast track of big data and develop resources to utilize within our marketing mix do follow the data industry leaders to learn what they are doing while scaling a solution for your company.
Current data articles:
Predictive Analytics: The power behind next-generation marketing
We're all data scientist now, even you
Data analysis
How Companies like Amazon are using Big Data
Harnessing big data for small businesses
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
3/24/2013
Business Quote
"It's easier to change a business than it is to change a person." Jon Taffer from Bar Rescue
Read more Business Quotes here
Read more Business Quotes here
2/19/2013
#Hashtag vs Keyword
Hashtags and keywords and both vital online marketing tactics and both share some of the same definition attributes but also have some distinct functional mechanics.
Let's begin with the basic definitions:
Keyword
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
Let's begin with the basic definitions:
Keyword
(1) In text editing and database management systems, a keyword is an index entry that identifies a specific record or document.
(2) In programming, a keyword is a word that is reserved by a program because the word has a special meaning. Keywords can be commands or parameters. Every programming language has a set of keywords that cannot be used as variable names. Keywords are sometimes called reserved names . (3) A word used by a search engine in its search for relevant Web pages.
(2) In programming, a keyword is a word that is reserved by a program because the word has a special meaning. Keywords can be commands or parameters. Every programming language has a set of keywords that cannot be used as variable names. Keywords are sometimes called reserved names . (3) A word used by a search engine in its search for relevant Web pages.
Hashtag
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
The similarities are that both are a word or phrases that is a key identifier to reference by the author and to be searched. Now the difference, the word or phrase is only identified by it originating platform. A hashtag is now only identified to its platform Twitter. A keyword is identified with the giant search platform Google and diluted into other areas of online marketing language.
Additionally, keywords are a long term not a limited or one time usage SEO/Social Media strategy. Add in that hashtags can be used as search terms when people want several choices for the word or phrase. Twitter feeds are found in search results especially favoring active twitter accounts and extremely popular terms.
Additionally, keywords are a long term not a limited or one time usage SEO/Social Media strategy. Add in that hashtags can be used as search terms when people want several choices for the word or phrase. Twitter feeds are found in search results especially favoring active twitter accounts and extremely popular terms.
When developing a strategic marketing plan including the usage of hashtags and keywords (should always be included) insure that you understand the difference and the similarities and how to strategically incorporate into your plan. You can expect results varying from top search results, twitter trending, brand impressions and a gateway to sales.
All the Best,
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
2/09/2013
How to write a business Email
Attention spans are limited while not knowing what type of device your contacts are utilizing to open and read your message. So how do you know the email strategy?
Relating to my own experience has a marketing strategist, account manager and business development professional, I open on multiple platforms; mobile, laptop, ipad and pc. Each device provides a different experience but the main issue is the allotted time to read the email. Taking that into consideration with the fact that a growing number of email's are opened on a mobile device, the length of the email is the critical factor.
As our attention span demands brief snippets of information vs long form communication, your email content must be concise and communicated succinctly so that your contact can process and respond on a mobile device. Facebook, Twitter, Instagram, Vine, Pinterest, Linkedin and other social media platforms have limited posting character allowance with links to longer forms of communication if desired.
So when crafting your next business email correspondence, take into consideration how your contact will be experiencing your business communication.
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
Relating to my own experience has a marketing strategist, account manager and business development professional, I open on multiple platforms; mobile, laptop, ipad and pc. Each device provides a different experience but the main issue is the allotted time to read the email. Taking that into consideration with the fact that a growing number of email's are opened on a mobile device, the length of the email is the critical factor.
As our attention span demands brief snippets of information vs long form communication, your email content must be concise and communicated succinctly so that your contact can process and respond on a mobile device. Facebook, Twitter, Instagram, Vine, Pinterest, Linkedin and other social media platforms have limited posting character allowance with links to longer forms of communication if desired.
So when crafting your next business email correspondence, take into consideration how your contact will be experiencing your business communication.
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
1/22/2013
What's missing in your Brand Monitoring
Most businesses are online with a website, social media presence and possibly doing some SEO within those properties. Now some have taken the next step to include monitoring brand content and industry specific conversations online. Tools to monitor these activities vary from free (Google Alerts) to paid (Raven Tools) and can be set to keyword terms that are being used to describe and define your brand.
Missing from Brand Monitoring is when marketing agencies are contracted to provide social media and content strategy services that are Not capable of accurately representing the brand. This type of brand negligence can rapidly damage the brand with months of work needed to clean up the mess. Just cause an agency states that they know social media and/or content management does not mean they are astute in this marketing activity. Your responsibility as a brand or agency of record (AOR) is to perform your own online review which should include basic searches about the company and its constitutes.
The current customer is getting savvier by the day with reading reviews, joining brand's social media platforms, performing their own search and finally, ad networks are getting in on this action by way of designed ads that include who likes what brand and what they are saying. For the unskilled marketer, this can be a daunting task with a wide variety of answers online.
The amount of information and data about your brand is there for your taking. So take it and run with it! What you'll find is truly a gold mine of information and the most embracing, wonderful brand ambassadors that can do more for your brand than ever imaginable.
All the Best,
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
So what is missing with Brand Monitoring?
Missing from Brand Monitoring is when marketing agencies are contracted to provide social media and content strategy services that are Not capable of accurately representing the brand. This type of brand negligence can rapidly damage the brand with months of work needed to clean up the mess. Just cause an agency states that they know social media and/or content management does not mean they are astute in this marketing activity. Your responsibility as a brand or agency of record (AOR) is to perform your own online review which should include basic searches about the company and its constitutes.
The current customer is getting savvier by the day with reading reviews, joining brand's social media platforms, performing their own search and finally, ad networks are getting in on this action by way of designed ads that include who likes what brand and what they are saying. For the unskilled marketer, this can be a daunting task with a wide variety of answers online.
The amount of information and data about your brand is there for your taking. So take it and run with it! What you'll find is truly a gold mine of information and the most embracing, wonderful brand ambassadors that can do more for your brand than ever imaginable.
All the Best,
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
1/13/2013
Who was Aaron Swartz
First, let me introduce to Aaron Swartz. Per wikipedia, Aaron was born November 8, 1986 and was an American computer programmer, writer, archivist, political organizer, and Internet Activist. His latest endeavour was merging Infogami with Reddit by which he became one of the owners. His story is fascinating while also tragic. He fought hard for his passions but also with depression.
Please take a few moments to read this revealing post and if motivated, search for other postings to learn more about his passions.
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
Please take a few moments to read this revealing post and if motivated, search for other postings to learn more about his passions.
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
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