Marketing Reports Are Useless

Reports are great but without identifying actionable steps to KPI's (key performance indicators) they remain useless. I have read reports that were one page and some that were 100 pages that went into extensive reporting detail but offered no recommendations. For example, a trend as been identified that the target market in Tier 1 is responding to a certain CTA (Call for Action) within emails. The data is revealed and cross referenced via email data, Google Analytics and landing page data. The is fantastic that a positive conversion trend is revealed and reported, but the next step is taking action on this item either by means of continuing the strategy or modifying the strategy by incorporating in other marketing assets.

Do your reports reflect this type of actionable recommendations? If not, incorporate it now!

WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

3 Major Content Marketing Mistakes

Content Marketing is one of the hottest buzz words and trends for 2013. As we know with online marketing trends, everybody from major agencies to novices jump in and most, with no experience or preparation. Content marketing has suddenly become even more important due to the recent announcement from Google stripping all organic data as a result insisting all marketers provide content that is relevant, trustworthy and engaging.

The 3 Major Content Marketing Mistakes:

1. Sales or promotional driven. No gimmicks. No buy right now. No Limited offers.

2. Non-Relevant. If the content does not resonate or engage the target market it will die a quick death online. Nobody will see it and it will be deemed irrelevant. Create content that is useful.

3. More the merrier. Content marketing does not mean push out as much as you can marketing. This is a tactic of Black Hat SEO and Google is on to this with penalizing sites that push duplicate articles.

Keep this in mind as you are developing content and an annual content marketing strategy. The Internet police are cracking down and those that will succeed have valuable, engaging and relevant content to share.

Please add to my list of Major Content Marketing Mistakes in the comments section below.

    

Michael Newhouse

WCNgroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

SEO Is Not DEAD! Just Disfigured

Well, maybe just a little disfigured but in the end, it will always be about content. How it's written, how it engages and how others use it.

To catch you up on the current HUGE SEO NEWS The Day that SEO Died (Sort of)

In sum, Google has encrypted search date which means you will not be able to see what Keywords are driving traffic to your site and be used to convert. 100% percent of search queries from organic traffic is not provided anymore. If you want to see search queries, you will have to pay for Adwords then do paid search where you will receive data but not organic data. And YES, there is a difference.

In support of this move by Google, there objective is to empower people to create relevant content and be rewarded for that in a multitude of ways including engagement of your content via reviews, social conversations, testimonies and purchasing. This opens the door further for social media search to being an invaluable source in the near future.

What does this all come down to? You guessed it, the biggest BUZZ term in Digital Marketing circles of the year, Content Marketing.


Michael Newhouse

WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Wells Fargo Getting Social Serious

Yes, you read that right. Just a few years ago large corporations, especially in sensitive industries (financial, insurance, government...) were hesitant to jump into the social media arena. Those days are completely over, while the value and opportunity to engage with customers has proven to be an opportunity not to be missed. Enjoy reading about how Wells Fargo is strategically implementing their social media integration.

Wells Fargo to Expand Social Media Pilot

WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Quote of the Week

Lead by example not by criticizing others.
Michael Newhouse

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WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Most Valued Marketing Skills

Brand Strategy and Design Creativity

The influx of brands competing has never been so competitive. Big businesses are competing with small companies and vice a versa. Brands that are successfully managing their industries possess a unique product, brand identity and/or marketing.

Be Strategic

Be Creative

Be a Winning Brand

WCNGroup is a Strategic Marketing and Branding Consulting agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Don't let the fear of striking out hold you back

Babe Ruth

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WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.