What are you doing to keep up with changing times in Business. Some Agencies have embraced this change years ago but for some larger agencies, it's a more daunting challenge. Top PR Agency Burson-Marsteller is now make an all-out effort to change the culture, course and service offerings to reflect the continuous changes in technology and consumer behavior.
Read
http://www.nytimes.com/2013/10/14/business/media/agency-commits-to-be-more-for-clients.html?ref=business
Agencies will need adapt to how people interact with companies, non-profit organizations and each each. Technologies are constantly changing and being introduced thus successful agencies will need to commit the time and money for education and hands-on experience within these technologies and platforms.
Michael Newhouse
WCN group
michael@wcngroup.com
Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
11/13/2013
Snorestop Controversial Ad Does Not Convert
Accomplishing millions of impressions is great, but if it does not result in improving branding or conversions, than the effort and money was wasted. In the case of Snorestop, the results have been mostly negative and damaging for the company. See Snorestop billboard advertisement below.
How they will calculate the ROI is their business, but from a branding perspective, the massive negative attention the ad has received will be hard to overcome. Additionally, the ad's contain no brand identity except for the #hashtag which has zero correlation to the brand. When viewing this ad for the first time, I had No idea what type of products or services they provided. The discussion surrounding this ad focuses more around the controversy and little about the company.
In an interview, it was revealed that the company suffered during the economic downturn and this is an effort to rebound. Creating controversial marketing is nothing new for this company, but this time they might have taken it too far.
What's your thoughts?
Michael Newhouse
WCN group
wcngroup@gmail.com
How they will calculate the ROI is their business, but from a branding perspective, the massive negative attention the ad has received will be hard to overcome. Additionally, the ad's contain no brand identity except for the #hashtag which has zero correlation to the brand. When viewing this ad for the first time, I had No idea what type of products or services they provided. The discussion surrounding this ad focuses more around the controversy and little about the company.
In an interview, it was revealed that the company suffered during the economic downturn and this is an effort to rebound. Creating controversial marketing is nothing new for this company, but this time they might have taken it too far.
What's your thoughts?
Michael Newhouse
WCN group
wcngroup@gmail.com
10/30/2013
Mobile Email's Massive Growth
The percentage of emails read on mobile devices has surged to over 50% up from just 4% less than four years ago. What does this mean for you email marketing strategy?
You must design with mobile in mind.
Email marketing is still a viable marketing activity and will continue as people check two essential items multiple times daily, email and social media. Designing for mobile takes a special expertise that few interactive designers have mastered and most importantly, the copy writing must be short and engaging.
How many times a day to you check your email on your mobile device?
Michael Newhouse
michael@wcngroup.com
WCN group
You must design with mobile in mind.
Email marketing is still a viable marketing activity and will continue as people check two essential items multiple times daily, email and social media. Designing for mobile takes a special expertise that few interactive designers have mastered and most importantly, the copy writing must be short and engaging.
How many times a day to you check your email on your mobile device?
Michael Newhouse
michael@wcngroup.com
WCN group
10/27/2013
What The SaaS Is Going On
If your using the Internet for any type of online education, editing, social media tools, malware services etc, your using SaaS. By definition, Saas or Software As A Service, is the use of software and associated data centrally hosted on the cloud.
For a technical SaaS definition explore here.
A growing majority access the Internet and services via their mobile devices which rely on the cloud and SaaS providers. As users engage with the cloud and build trust, Saas will not only grow, but will need to grow in order to support the user base.
Let the SaaS be with you.
Michael Newhouse
michael@wcngroup.com
WCN group
For a technical SaaS definition explore here.
A growing majority access the Internet and services via their mobile devices which rely on the cloud and SaaS providers. As users engage with the cloud and build trust, Saas will not only grow, but will need to grow in order to support the user base.
Let the SaaS be with you.
Michael Newhouse
michael@wcngroup.com
WCN group
10/25/2013
Southern California's Top 100 Events 2013
Here is a list of the Top 100 Events in Southern California.
There is a variety of events listed here and valuable for certain target markets and planning.
source: BizBash.com
Before participating in an event, receive all the details from the show organizer, ask to speak to other exhibitors/vendors and do your research online both positive and negative for a overall perspective.
Michael Newhouse
WCN group
There is a variety of events listed here and valuable for certain target markets and planning.
source: BizBash.com
Before participating in an event, receive all the details from the show organizer, ask to speak to other exhibitors/vendors and do your research online both positive and negative for a overall perspective.
Michael Newhouse
WCN group
10/12/2013
What the Upstream, Midstream and Downstream
I was recently invited to join a networking group within the Oil and Gas industry. As I started to delve into the particulars of the group, a few items popped out. Several terms that were continuously used were Upstream, Midstream and Downstream. As a student for life, I ventured to find the definitions to gain an understanding.
Now it's your turn, click on the word:
Upstream
Midstream
Downstream
Never go a day without learning something new. You will be surprised when you may need this new found information and it broadens your depth of knowledge.
Michael Newhouse WCN group
Now it's your turn, click on the word:
Upstream
Midstream
Downstream
Never go a day without learning something new. You will be surprised when you may need this new found information and it broadens your depth of knowledge.
Michael Newhouse WCN group
10/10/2013
The End of Duck Dynasty is Near, Part 1
The most popular Reality Show in Cable TV history will be coming to a firery end. The 4th season has introduced the oldest sibling Alan Robertson who is a preacher but has joined the show to assist with Public Relations and spread the word of God to more people.
Duck Dynasty is based around the Robertson family who live in Northeast Louisiana. Like all reality show formulas, it follows the family in their personal and business lives. What is different about this family and what makes this reality show so popular, is that there is no drinking debauchery, no overtly sexual content and being over the top focused on worldly possessions does not enter this reality. So what makes it interesting, well the business is booming (Duck Commander), the three-stooge like work parodies and good ole wholesome family values and fun.
But, why is it going to end? Well, all good things have to come to end because when you're on top in the worldly game of entertainment, not just somebody, but everybody is looking to knock you off. And unfortunately, the Robertson's well intentions is exactly what is going to be the crucifix in the end. Bringing in the eldest Robertson who is a preacher wanting to spread the word of God, Phil Robertson's comments about "yuppies" and questioning why the editors bleeped out the word "Jesus".
So, as much as I thoroughly enjoy Duck Dynasty, the ending is near and due to their strong convictions, the crash course is set.
Final Note: to the producers, please give Si Robertson his own show.
Michael Newhouse
WCN group
Duck Dynasty is based around the Robertson family who live in Northeast Louisiana. Like all reality show formulas, it follows the family in their personal and business lives. What is different about this family and what makes this reality show so popular, is that there is no drinking debauchery, no overtly sexual content and being over the top focused on worldly possessions does not enter this reality. So what makes it interesting, well the business is booming (Duck Commander), the three-stooge like work parodies and good ole wholesome family values and fun.
But, why is it going to end? Well, all good things have to come to end because when you're on top in the worldly game of entertainment, not just somebody, but everybody is looking to knock you off. And unfortunately, the Robertson's well intentions is exactly what is going to be the crucifix in the end. Bringing in the eldest Robertson who is a preacher wanting to spread the word of God, Phil Robertson's comments about "yuppies" and questioning why the editors bleeped out the word "Jesus".
So, as much as I thoroughly enjoy Duck Dynasty, the ending is near and due to their strong convictions, the crash course is set.
Final Note: to the producers, please give Si Robertson his own show.
Michael Newhouse
WCN group
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