The Big C

This is the Year of the Big C

One of the top characteristic's to career and personal success is Confidence. I have witnessed people that may not have all the experience, knowledge, or skillset achieve huge success by having massive loads of confidence. Would you follow a leader that lacks confidence? Of course not, but you would follow one that is confident in their ability and has a basic skillset.

Confidence: belief in oneself and one's powers or abilities; self-confidence, assurance. Click for confidence definition.

Michael Newhouse 

michaelcnewhouse@gmail.com

What Gets More Social Media Likes

We have encountered uncharted waters where fake news is the dominant topic of matter. This topic has put into question facts which are taking a back seat (for some). Stories that are made up and well planted will quickly be shared online throughout main stream channels including news outlets.

As I researched quantum computing, I came across an article about Justin Trudeau describing what quantum computing was and how the video of this occurrence went viral. The author made the bold statement that The Trudeau story is a perfect, gleaming artifact of a system in which truth is that which gets the most Facebook shares. 

This statement lead me to question what actually receives more Likes?

Gone Are The Days Of Under Promising And Over Delivering

A trend for more than a decade, under promise and over delive has come to a bitter end. The customer service branding model was formed as an action to stand out from the competition. It found footing quickly and became part of company's branding, core values and culture. This company promise worked its way into Fortune 500 all the way to down to small businesses.

Why was it a good business practice

Early adopters of this business practice truly believed in the process and delivered on the promise. This was not only a business practice but became part of their branding, separating them from others in their industry. As most companies adopted this practice, it became common place and transitioned into an expectation rather than a differentiator. But, as in the things in business, good things to come to end and brands must further innovate and appear archaic. 

The end occurred when a majority of people experienced negative results

First it was 2-day, then next day then the ultimate, same day delivery. Even before the Pandemic, deliveries started to fail and even more so with the Pandemic. But with this delivery promise, even in the B2B world, consumers have solidified this as an expectation. And when the promise has been failed, consumers have the world to let know via social media channels. What this expectation has created even in the business world, that product and service deliveries should have shorter lead times and if you commit to a delivery timeline, it better be met. 

What is the next customer service business practice trend

Promise clearly (achievable delivery) and deliver on that promise. Its that simple. Understand what you’re going to do, clearly communicate it the deliver on the commitment. It's almost like there needs to be behavioral retraining for customers, which can be achieved with understanding precisely your ability to complete the order along with the delivery execution. This even applies to Saas and online service companies that need to complete system integrations. Thank you Amazon for creating the consumer behavioral expectation of next day delivery for everything, even though it's unrealistic for businesses in other industries. 

Michael Newhouse
WCN group
wcngroup@gmail.com

Topics That I Post On Linkedin

Everything not only seems to be different but it really is different. The rhetoric online is vial and extreme. Everybody is trying to out-do the next. Some of this behavior has transpired on LinkedIn. Politics and religion do not belong on the platform (disclaimer: this is my view and what I impose for this channel). 

I will remain diligent with my LinkedIn content to follow the code of the platform. If I find connections repeatedly posting the content that has nothing to do with the platforms regulations, I will eventually block or remove them from my contacts. Keep LinkedIn separate from religion and politics. 

Linkedin Publishing Platform Guidelines
LinkedIn is the largest professional networking site available today. LinkedIn provides a way to connect with other professionals and helps you stay in contact with millions of users. LinkedIn is strictly used for exchanging knowledge, ideas, and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field. See complete guidelines here.

I enjoy LinkedIn more and more but do not want the unprofessional content in my feed. I have over 6,000 connections and value those relationships. I learn daily from my connections and relish in their successes. Let's keep it professional.


Michael Newhouse
WCN group
wcngroup@gmail.com

My Mantra For 2019

The road is never straight but filled with many turns, hills and signs. Complacency is deadly. The approach and mindset is what will make the drive more successful. The key to this success is confidence. The more you have the more successful you will be and challenges will be easier to nagitate. Preparation and planning will be essential tasks.

This uear I am dedicated to "The Big C". Confidence is powerful, addicting and contaigious.



Michael Newhouse
WCN group
wcngroup@gmail.com

My Mantra For 2018

"Great things are not done by impulse, but by a seriers of small things broght together. And great things are not someting accidental, but must certainly be willed", Vincent Van Gogh quote.

Michael Newhouse
WCN group
wcngroup@gmail.com

Climate Change Is A Long Play Game

Climate change is a hotly debated subject in public, policital and business forums. What can't be denied is the fact that businesses are affected directly. Businesses will experience an economic impact that will challenge their resolve to be fiscually creative. In a recent article, Tom Murray describes the siutation brilliantly, "Leadership on climate and energy is driven by long term economics, not short-term politics.

Michael Newhouse
WCN group
wcngroup@gmail.com

Enjoying My Marketing Brain

Lately I have needed to dive into my marketing brain and develop some new strategies. Yes, it's part of my role as the director of marketing and ecommerce sales but a good majority of my time has been on the sales role. As my sales role expands, the percentage of time allotted for marketing activities as dwindled.

Marketing is my first love. Ever changing, always challenging but never dull. Don't get me wrong, I love the deal and closing the sale but it requires marketing to draw the deal to the table.

My brain on marketing.

Michael Newhouse
WCN group
wcngroup@gmail.com

Google Plus Stuns With New Logo

The news has been bleak for Google Plus lately with the ever threatening possibility of closing it down but yet they come out with this stunning new logo design. Simple, sleek but yet fun. Here's to hoping Google Plus does not go away.

New Google Plus Logo Design 2015

Michael Newhouse
WCN group
wcngroup@gmail.com

Pretty Doesn't Always Win In Web Design

Web design is on constant motion. Websites need to be fluid, conversive and resolving. What we as consumers require is an experience that resolves are immediate needs. A top web design and development professional Martin May explains design in Darwinian terms the fine line between beauty and success (of the website). My favorite take-away from the article, Darwin and the art of webdesign:

So natural selection, as applied to web design, can help you to think about your approach to designing websites and result in your site being successful, or not, in the environment it sits within.

Pretty Doesn't Always Win. Michael C, Newhouse

Michael Newhouse
WCN group
wcngroup@gmail.com

The Number #1 Social Media Fail

Has this happened to you? Your surfing the web or you followed a link to a brand's website interested in finding out more information and to possibly buy something. You get to the site and start scrolling around then you want to check on their social media channels and BAM it happens. The link opens in the same window browser or better yet it's a broken link.

When your link opens in the same window browser the visitor has now entered in to the social media black hole. Once in the black hole the amount of distractions are to enticing for even the most diligent of folks. 

Social Media Black Hole

You had one chance to convert this potential customer and now they're gone. Correct this social media fail immediately.

A road often traveled becomes a road less viewed

"A road often traveled becomes a road less viewed" michael c. newhouse

Michael Newhouse
WCN group
wcngroup@gmail.com

What Not To Do On Social Media

If social media was easy everybody would be doing it well. But that is obviously not the case. Every week we see examples of social media gone wrong (or really bad). The is week we had a wonderful bad example of social media by a senior GOP staffer bashing the daughters of the President on Facebook. Not the first time for this self-proclaimed GOPgirl posting ill-advised content on social platforms.

Another example of social media gone wild, a recent Twitter post by Malaysian Airlines was not only untimely but insensitive to the family members still coping with the loss of ill-fated flight 370. The airline tried to loosely justify the tweet by saying it was a promotion to inspire people. Where is the overall strategy and content manager? This brand should be operating in crisis mode still and carefully review all content it's releasing.

Not sure these people truly understand the magnitude of social media and its reach. Also imperative to note that these people are running digital agencies providing services to other brands and businesses. Would this be a digital agency you would want to handle your social media?

Update 12/1/2014
GOP Staffer who criticized Obama's daughters has resigned. I wonder what her other clients or current client pitches will do?


Michael Newhouse
WCN group
wcngroup@gmail.com

Introducing The Big C

Click for the Big C


Michael Newhouse
WCN group
wcngroup@gmail.com

Services

Services include:

• brand and marketing strategy
• digital marketing audit, strategy and execution
• social media strategy and execution
• experiential marketing strategy, vehicle development and event execution

Michael C. Newhouse
WCNgroup.com
wcngroup@gmail.com

Monday Inspiration

Be Strong!

Michael Newhouse
WCN group
wcngroup@gmail.com

SEO Objective For Links

The number #1 objective for performing any SEO for your website is ranking higher so that you receive more visitors. Google is the number #1 most used search engine. One of the top priorities for Google is to deliver the most relevant results that are authentic and answer the users search query. They have initiated algorithmic changes recently that aim to delivery these results. Matt Cutts, head of Google's Web Spam team continues to drive this SEO message to all web masters.

One of the key SEO algorithmic factors is still links. A few years back best SEO practices used to be buying links, trading links, guest posting on blogs and other media sites etc. These SEO techniques were quickly gamed by those in the SEO world and many links, especially from link farms and directories were not authentic. As a result of Google's Panda update, links have become scrutinized for authenticity and relevancy. Many sites were hurt from this because they tried to game the system and had hundreds and some, even thousands of bad links according to the new Panda update.

For SEO and content marketing to be effective, links must be authentically garnered. If you produce great content, search results will come. Matt Cutts stated this recently, "...the objective is not to make your links appear natural, the objective is that your links are Natural."

All the Best,


Michael Newhouse
WCN group
wcngroup@gmail.com

What Lies Before Us

Words to live by.



Michael Newhouse
WCN group
wcngroup@gmail.com

The most basic way to get someone's attention is this: "Break a Pattern."

Chip Heath

Chip Heath, Best Selling Author

Read more quotes

Michael Newhouse
WCN group
wcngroup@gmail.com

Efforts and courage are not enough without purpose and direction.

John F. Kennedy

Strategy, Design, Results ~ Repeat.
WCNgroup brand, marketing and results.

Michael Newhouse
WCN group
wcngroup@gmail.com