Must Watch quick vid with the Social Master Brian Solis talking about marrying influence with confluence which will ignite the interaction. "The ROI of social media marketing is connecting with the right individuals where they are and who they are connected with", Brian Solis.
Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
Showing posts with label Brian Solis. Show all posts
Showing posts with label Brian Solis. Show all posts
4/29/2010
Expect 2 Connect - its Social Media, Right?
We now have "Like" buttons every where we visit. People have social icons on their websites, blogs and social media sites. Brian Solis unveiled his latest brilliance, "Engage" which as he describes is digital Darwinism.
People have these social icons everywhere which means "Connect with me" but fail to make the connection. I have experienced this lately with several people that I read their blog, tweets or LinkedIn post and felt that it would be a good connection (because they have these icons on their site with a follow me, connect with me, ect.) only to have them, not respond at all, "don't know you" (oh, you will!) or send an email saying, "remind me how I know you" - you don't yet, isn't this why you have your "connect with me" social icons on your sites?
The tools are simple - Connect with Me - the next step is to Engage with others. Yes, I know, the word Engage is the buzz word of the moment for Social Media BUT this is the most important part of the Social Conversation. How you Engage will be the next post.
But wait, what is missing?
The Connection!
People have these social icons everywhere which means "Connect with me" but fail to make the connection. I have experienced this lately with several people that I read their blog, tweets or LinkedIn post and felt that it would be a good connection (because they have these icons on their site with a follow me, connect with me, ect.) only to have them, not respond at all, "don't know you" (oh, you will!) or send an email saying, "remind me how I know you" - you don't yet, isn't this why you have your "connect with me" social icons on your sites?
The tools are simple - Connect with Me - the next step is to Engage with others. Yes, I know, the word Engage is the buzz word of the moment for Social Media BUT this is the most important part of the Social Conversation. How you Engage will be the next post.
Subscribe to:
Posts (Atom)