Announcing my new Quotes page. Quotes are a great way to share motivation, inspiration and positive sentiment. I will share business quotes, personal quotes, motivational and celebrity quotes. They are one of the most shared post on Twitter and are rampant on Facebook. So please, share and check back often to my quotes page.
All the Best,
Michael C. Newhouse
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
11/10/2012
7/08/2012
Actions Speak Louder than Words
"Knowing is not enough, we must apply. Willing is not enough, we must do." Bruce Lee.
During this time of unlimited self-promotion people are making claims about their experiences, skills and capabilities. I am finding that a majority are making false claims as I do my due diligence to research what they are actually claiming.
I recently needed to reach out to my Linkedin network to find somebody with a certain experience and skill set for a project with our agency. Having a well developed Linkedin network, I knew that finding this person would be attainable. I then reached out and was disappointed with the response and interaction. I felt this person was definitely not the powerhouse I was looking for and wondered who is paying their unreleastic consulting fee because their pricing was not equal to their value.
As our world becomes more entwined with the ability to communicate to the masses via multiple channels, we must be even more cautious of who and what is real. Check your sources and be diligent about what this person or company is offering and always ask for the most current examples. Finally, expand your network outside of your industry in order to open your spectrum of influences, exposure and knowledge.
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
During this time of unlimited self-promotion people are making claims about their experiences, skills and capabilities. I am finding that a majority are making false claims as I do my due diligence to research what they are actually claiming.
I recently needed to reach out to my Linkedin network to find somebody with a certain experience and skill set for a project with our agency. Having a well developed Linkedin network, I knew that finding this person would be attainable. I then reached out and was disappointed with the response and interaction. I felt this person was definitely not the powerhouse I was looking for and wondered who is paying their unreleastic consulting fee because their pricing was not equal to their value.
As our world becomes more entwined with the ability to communicate to the masses via multiple channels, we must be even more cautious of who and what is real. Check your sources and be diligent about what this person or company is offering and always ask for the most current examples. Finally, expand your network outside of your industry in order to open your spectrum of influences, exposure and knowledge.
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
5/12/2012
Social Media Paparazzi Catches Russell Brand
Russell Brand unfollows Katy Perry on Twitter as reported by Wonderwall. Social media is now the go to de-facto in Celebrity relationships. Celebrities not only have photographer paparazzi following their every move, they now can include social media paparazzi.
Social media will never go away, it's not a trend or a fad it is extending conversation with technology. Technology will change is the only constant at this time. If you are a social media strategist, agency, community manager or a small business owner, this better be in the back of your mind daily.
Following celebrity relationships social media interactivity is as intriguing to people as their career itself. What will this do to the Publicist, PR agencies and entertainment management companies that retain these clients? This new level in exposure is a real concern due to one tweet can endanger a career, at least for a moment (we tend to forgive and forget).
The sheer power of social media is undeniable but the management of it will be more critical as social norms and other regulations will be instituted. The role of social media agencies who truly understand pr, marketing, promotions, technology, advertising and digital strategy will be key players in all agencies and businesses.
Stay thirsty for knowledge my friends....
Michael Newhouse
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
Social media will never go away, it's not a trend or a fad it is extending conversation with technology. Technology will change is the only constant at this time. If you are a social media strategist, agency, community manager or a small business owner, this better be in the back of your mind daily.
Following celebrity relationships social media interactivity is as intriguing to people as their career itself. What will this do to the Publicist, PR agencies and entertainment management companies that retain these clients? This new level in exposure is a real concern due to one tweet can endanger a career, at least for a moment (we tend to forgive and forget).
The sheer power of social media is undeniable but the management of it will be more critical as social norms and other regulations will be instituted. The role of social media agencies who truly understand pr, marketing, promotions, technology, advertising and digital strategy will be key players in all agencies and businesses.
Stay thirsty for knowledge my friends....
Michael Newhouse
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
2/28/2012
You'll Pay the Price
What Brands are you "Less Price-Sensitive" towards?
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
1/25/2012
Finish the sentence by commenting below:
You can lead a client to strategy, but you can't make them ...?
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
You can lead a client to strategy, but you can't make them ...?
1/01/2012
Happy New Year 2012
Wishing all a wonderful 2012
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
6/19/2011
Lessons from my Father
Lessons from my Dad started before I knew the value that these would make in my life, personally and professionally. Growing up I never realized how much he would commit to my success along with building the moral foundation that travels with me today. Being lucky to still have my Dad around, I relish the moments that we spend together and continue to talk almost daily.
My dad came from humble beginnings but through his drive and creativity made the most of what he was dealt. He does not have a college education but what I would put up against anybody on Jeopardy. Some of my best friends are also some of his admires because of the lessons he taught them during the many years of coaching. When I come in contact with past friends and teammates they always ask how he is doing and commonly express what an influence he was in their life.
The Lessons
1. Commitment
My parents just celebrated 51 years of marriage! He has been sober for over 30+ years. Works out 5 days week - hiking, yoga, weights, brisk walking with hills. Has been a faithful fan of the Dodgers, Angels and LA Kings no matter how the season has gone.
2. Passion
When my dad stopped drinking he needed to find an outlet that had better consequences on his health but still provided the thrill. What did he choose - birding of course. He has a passion for animals and converted that passion into trying to find as many types of birds he can (then checks them off his list).
3. Strategic
He conducts his daily research online, checks hot lines (this is true, if there is a rare bird spotted people call too report), makes his plans depending on weather, road conditions, traffic and then communicates (calls and leaves a note) where he will be located in the case we need to find him. His strategy also comes from being a coach (Football and Baseball). He was one of the best knowing how to design game strategies that would exploit the other team's weaknesses while capitalizing on his team's strenghts.
4. Networking
I was not aware of the networking skills my dad possessed until I started talking with my own children about how to be social. Ever time my dad and I are out, no matter what place, he strikes up a conversation with somebody. Now that I am aware of this skill, I have taken the time to observe his approach and style. What I found amazing was his approach, he first observes the person and the environment compiling a brief inventory on the person then makes the introduction with a question.
5. Humor
My father religiously reads the comic section in the newspaper daily. If it is a good one, he cuts it out and saves them in his wallet to share with others (again, networking skills). He reminds me constantly about keeping a sense of humor even when times are tough.
WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.
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