Mazzanti Makes Only 5 A Year

Mazzanti introduced the Evantra high performance car in April 2013. Amazing lines in the design, a power source that delivers 0-62 miles per hour in 3.2 seconds with a body made of your choice of either aluminum or carbon fiber laid over a steel chromoly chassis. This is an Italian design that embodies both classic with modern design features.

Mazzanti marketing communication describes the car as a "tailor made" super car. That should spark interest from the exclusive target market that this car is geared towards. The marketing better be laser focused with business/sales developed with pre-existing contacts and prospect leads. To support this type of business model (only 5 made a year) the guaranteed sales orders must be at the minimum, two years out.

Laser focused marketing begins with research and data that is then analysed for key trends and opportunities (branding, marketing, strategy). Mazzanti must be confident with executing this business model. Here is a marketing example of how to write a press release for an exclusive demographic.

Check out this exquisite beauty. The Mazzanti Evantra V8.


Extra Note: The company has already exercised is licensing outreach with a partnership with Ennebi watches.




Michael Newhouse
WCN group
wcngroup@gmail.com

What's Missing in Sales

Sales is tough for anybody, I do not care who you are but for the rest of us 99%, meeting the constant sales production goals (objectives) is a major challenge. Those that have researched the data and analytics of their sales outreach efforts and have identified marketing objectives to increase the effectiveness, are at least confident that they have strategies to face this never ending cycle.

Starting from having a paper route then proceeding to my current position, I participate in sales encounters with a high level of confidence by having well honed marketing and business development tools. These marketing tools have taken years of trial, research, constant education, and testing. What I find missing most in the sale process is well developed professional communication skills.

Client: Precision Aviation Training Heli Expo 2014

Professional communication encounters ranges from email, social media, text, phone, group interactions and direct face to face. I have observed poor communication skills in all levels of a company from entry level employees to CEO's. And when in the business environment long enough, you will question how somebody was being successful in their position. Being able to successfully professionally communicate during the entire sales process is critical for having a high level of success.

Sales by definition is the building of a relationship where services or goods are exchanged for money or other compensation. Sales need to be treated with dignity and respect which will organically result increasing repeat sales, loyalty, referrals and positive testimonies.

Developing professional communication skills and deliverables requires a commitment to identifying data and tools used to collect. The data will then be analysed for trends and conversions paths. Mid size market companies and up are utilizing CRM systems with marketing automation software.

Follow my blog for further details into each communication encounter and the tools I recommend for success.



Michael Newhouse
WCN group
wcngroup@gmail.com

Calm in Chaos on New York Subway

Depending on the level of experience and coping skills, one can be completely comfortable in environments even if according to studies and what is acceptable societal behavior, would be completely abnormal. Chaos is found everywhere. At work, sports, music, the ocean and every imaginable environment.

The images of these New York subway conductors reveal a sense of ease. Whether it's subconsciously or just plain boredom is left to the viewer to ponder. I tend to believe in the  dramatic thought that each conductor is experiencing a self reflective or enlightenment moment. None the less, take it as a lesson, chaos can be calming and our ability as humans allows for us to  develop coping skills to manage our response.

See New York's Subway Conductors Here 


Michael Newhouse
WCN group
wcngroup@gmail.com

Pantone Color of 2014

RADIANT ORCHID 18-3224

Pantone has announced the 2014 color of the year, Radiant Orchid described as captivating and magical, enigmatic purple. The color will spark the imagination while intriguing the eye. According to Executive Director Leatrice Eiseman, “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

Pantone covers the world looking for colors that are being used and influenced in fashion, arts, film and others forms in addition socioeconomic conditions including tech, availability of textures and even influential sporting events.

Enjoy radiant orchid this coming year with a splash in your marketing design.



Michael Newhouse
WCN group
wcngroup@gmail.com

Happy New Year

reflect on the past, now move forward with might

Michael Newhouse
WCN group
wcngroup@gmail.com

It's Easier To Fake A Twitter Account Than An Orgasim

The number of fake Twitter accounts is somewhere between 5-10% which represents some 10 to 25 million accounts. Twitter is definitely a valuable social platform that will remain to be relevant for both business, consumers and the spread of rapid fire information. Twitter usually knows before most news sources and is one of the main drivers of viral marketing success.

But with all the positive attributes, Twitter needs to clean up their platform act. As authenticity and credibility continue to dominate 2014, Twitter must continue to prove its worthiness. They cannot let companies like this invade the social platform.
Inside a Twitter Robot Factory
Twitter has initiated a reporting tool for people to report fake twitter accounts to help combat this problem but if you have a Twitter account you will still notice on a weekly basis fake accounts spamming. Do us all a favor and report them. Be authentic and let's clean this platform up.



Michael Newhouse
WCN group
wcngroup@gmail.com

The End of Duck Dynasty is Near, Part 2

I wrote a blog post titled, "The End of Duck Dynasty is Near", back on October 2013 stating that due to the nature of the overt conservative philosophy and societal views shared, the inevitable offense will play itself out. As I predicted, and I am sure others did, Phil Robertson delivered on his promise.

See story here 'Duck Dynasty' star Phil Robertson suspended over anti-gay comments

As A&E  Network suspended Phil, due to Duck Dynasty's massive audience, social media has taking Duck Dynasty to viral levels for public deliberation. The two main sides are based on Freedom of Speech opposed to being culturally and racially offensive. Both have a position that is greater in scope politically, religiously and culturally in American and across the world.

These three global scopes are being discussed and even placing some in civil war. Duck Dynasty seem to touch a nerve that I am inclined to believe, A&E network producers discussed the potential such occurrence. A.E. networks primary programming focus began based on intriguing shows but have recently transitioned to reality television that is produced edgy shows like Dog the Bounty Hunter, Inked, Gene Simmons and Criss Angel Mind Freak to name a few.

Per their A.E Networks Wikipedia page, the channel, which originally focused programming on biographies, documentaries, and drama series (especially crime dramas and mysteries), has expanded to include reality television programming.

As the three main issues take center stage in public discussion, the show will receive an initial audience viewership boost but will quickly dwindle within two to three years. As the debate dissipates from public discussion the interest for the show will vanish as the show will have ran its natural course. Hats off to A&E network and the Robertson's for capitalizing on the show and the other streams of revenue that transpires.

Till the show is no longer, take some time to follow the online debate and watch a couple shows to develop your own opinion.

Michael Newhouse
WCN group
wcngroup@gmail.com