Friday, June 9, 2017

Climate Change Is A Long Play Game

Climate change is a hotly debated subject in public, policital and business forums. What can't be denied is the fact that businesses are affected directly. Businesses will experience an economic impact that will challenge their resolve to be fiscually creative. In a recent article, Tom Murray describes the siutation brilliantly, "Leadership on climate and energy is driven by long term economics, not short-term politics.

tom murray article climate change

Michael Newhouse
WCN group

Tuesday, April 4, 2017

Enjoying My Marketing Brain

Lately I have needed to dive into my marketing brain and develop some new strategies. Yes, it's part of my role as the director of marketing and ecommerce sales but a good majority of my time has been on the sales role. As my sales role expands, the percentage of time allotted for marketing activities as dwindled.

Marketing is my first love. Ever changing, always challenging but never dull. Don't get me wrong, I love the deal and closing the sale but it requires marketing to draw the deal to the table.

My brain on marketing.

Michael Newhouse
WCN group

Tuesday, September 1, 2015

Google Plus Stuns With New Logo

The news has been bleak for Google Plus lately with the ever threatening possibility of closing it down but yet they come out with this stunning new logo design. Simple, sleek but yet fun. Here's to hoping Google Plus does not go away.

New Google Plus Logo Design 2015

Michael Newhouse
WCN group

Monday, July 6, 2015

Pretty Doesn't Always Win In Web Design

Web design is on constant motion. Websites need to be fluid, conversive and resolving. What we as consumers require is an experience that resolves are immediate needs. A top web design and development professional Martin May explains design in Darwinian terms the fine line between beauty and success (of the website). My favorite take-away from the article, Darwin and the art of webdesign:

So natural selection, as applied to web design, can help you to think about your approach to designing websites and result in your site being successful, or not, in the environment it sits within.

Pretty Doesn't Always Win. Michael C, Newhouse

Michael Newhouse
WCN group

Thursday, May 7, 2015

The Number #1 Social Media Fail

Has this happened to you? Your surfing the web or you followed a link to a brand's website interested in finding out more information and to possibly buy something. You get to the site and start scrolling around then you want to check on their social media channels and BAM it happens. The link opens in the same window browser or better yet it's a broken link.

When your link opens in the same window browser the visitor has now entered in to the social media black hole. Once in the black hole the amount of distractions are to enticing for even the most diligent of folks. 

social media fail number 1
Social Media Black Hole

You had one chance to convert this potential customer and now they're gone. Correct this social media fail immediately.

Sunday, November 30, 2014

What Not To Do On Social Media

If social media was easy everybody would be doing it well. But that is obviously not the case. Every week we see examples of social media gone wrong (or really bad). The is week we had a wonderful bad example of social media by a senior GOP staffer bashing the daughters of the President on Facebook. Not the first time for this self-proclaimed GOPgirl posting ill-advised content on social platforms.

Another example of social media gone wild, a recent Twitter post by Malaysian Airlines was not only untimely but insensitive to the family members still coping with the loss of ill-fated flight 370. The airline tried to loosely justify the tweet by saying it was a promotion to inspire people. Where is the overall strategy and content manager? This brand should be operating in crisis mode still and carefully review all content it's releasing.

Not sure these people truly understand the magnitude of social media and its reach. Also imperative to note that these people are running digital agencies providing services to other brands and businesses. Would this be a digital agency you would want to handle your social media?

Update 12/1/2014
GOP Staffer who criticized Obama's daughters has resigned. I wonder what her other clients or current client pitches will do?

Michael Newhouse
WCN group