Sage Lewis from Sagerock agency always makes me sit back and smile because of his entertaining style with solid tips and points. His newest entertaining video is titled, "Social Media for Farmers, huh!?" After watching the video think about what businesses/industries that Social Media would not work or be effective for them and post in the comment section below. I will compile the list and re-post.
Thank you for helping build our list of Businesses/Industries that Social Media is not effective.
Saturday, July 31, 2010
Thursday, July 29, 2010
Yes, it's true, Seth Godin has finally inspired me. I profess to not being a huge fan like others of Seth, but don't get me wrong, he does deliver moments of brilliance in marketing and business but not just all the time. Today though, one of my Facebook friends posted this video and for some reason it just connected in the right spots for me.
- Knowing the deep soul-feeling of being responsible for the business to succeed. Unless you have owned a company there is no other feeling like this other than being a parent (not sleeping well, signs of sickness, wanting to buy every new gadget...)
- Discipline needs Strategy, period! You can have all the discipline in the world but if your not performing the right task it becomes a mute activity. This is why I am a Strategist, because after years of doing task from shipping, unloading trucks at 2am (UPS job in college), writing press releases to creating marketing plans - you have to think strategically in order to have the discipline to perform successfully.
- Live authentically by writing a blog or even daily Facebook post. Marketing has changed and as a marketer you must know how to write including tone, when, why... because no matter what business, its all social (media) now.
- Content online is invaluable for many reasons - Real time results (SEO), link building, SERP, customer segmentation...
What keeps you Shipping?
Monday, July 26, 2010
"The best way to put it is that retail has a hangover right now. It’s awake (but not fully) and is hurting from the past 12 months of weak sales and low margin business. Dealers are beginning to see sales pick up, but they are still having a tough time paying for past purchases, making it tough to freshen up inventory." Darren Hawrish, Founder and President No Limits Distribution from interview with Shop-Eat-Surf.com