But wait, what is missing?
People have these social icons everywhere which means "Connect with me" but fail to make the connection. I have experienced this lately with several people that I read their blog, tweets or LinkedIn post and felt that it would be a good connection (because they have these icons on their site with a follow me, connect with me, ect.) only to have them, not respond at all, "don't know you" (oh, you will!) or send an email saying, "remind me how I know you" - you don't yet, isn't this why you have your "connect with me" social icons on your sites?
The tools are simple - Connect with Me - the next step is to Engage with others. Yes, I know, the word Engage is the buzz word of the moment for Social Media BUT this is the most important part of the Social Conversation. How you Engage will be the next post.