Friday, August 16, 2013

Digital Continues To Trend Up




P&G announces the shift of increased marketing budget will be spent on Digital Marketing. The once powerful Boston Globe is sold for only $70 million dollars. Twenty years ago the Boston Globe was purchased for $1.1 billion dollars. If these activities don't display the transition to digital I'm sure nothing else will convince you.

Sources:

Boston Globe Sold To Red Sox Owner John Henry


P&G Shifts Marketing Dollars to Online, Mobile


http://online.wsj.com/article/SB10001424127887323681904578641993173406444.html

WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.