So what is missing with Brand Monitoring?
Missing from Brand Monitoring is when marketing agencies are contracted to provide social media and content strategy services that are Not capable of accurately representing the brand. This type of brand negligence can rapidly damage the brand with months of work needed to clean up the mess. Just cause an agency states that they know social media and/or content management does not mean they are astute in this marketing activity. Your responsibility as a brand or agency of record (AOR) is to perform your own online review which should include basic searches about the company and its constitutes.
The current customer is getting savvier by the day with reading reviews, joining brand's social media platforms, performing their own search and finally, ad networks are getting in on this action by way of designed ads that include who likes what brand and what they are saying. For the unskilled marketer, this can be a daunting task with a wide variety of answers online.
The amount of information and data about your brand is there for your taking. So take it and run with it! What you'll find is truly a gold mine of information and the most embracing, wonderful brand ambassadors that can do more for your brand than ever imaginable.
All the Best,
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.