Friday, September 27, 2013

SEO Is Not DEAD! Just Disfigured

Well, maybe just a little disfigured but in the end, it will always be about content. How it's written, how it engages and how others use it.

To catch you up on the current HUGE SEO NEWS The Day that SEO Died (Sort of)

In sum, Google has encrypted search date which means you will not be able to see what Keywords are driving traffic to your site and be used to convert. 100% percent of search queries from organic traffic is not provided anymore. If you want to see search queries, you will have to pay for Adwords then do paid search where you will receive data but not organic data. And YES, there is a difference.

In support of this move by Google, there objective is to empower people to create relevant content and be rewarded for that in a multitude of ways including engagement of your content via reviews, social conversations, testimonies and purchasing. This opens the door further for social media search to being an invaluable source in the near future.

What does this all come down to? You guessed it, the biggest BUZZ term in Digital Marketing circles of the year, Content Marketing.


Michael Newhouse

WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Saturday, September 21, 2013

Wells Fargo Getting Social Serious

Yes, you read that right. Just a few years ago large corporations, especially in sensitive industries (financial, insurance, government...) were hesitant to jump into the social media arena. Those days are completely over, while the value and opportunity to engage with customers has proven to be an opportunity not to be missed. Enjoy reading about how Wells Fargo is strategically implementing their social media integration.


Wells Fargo to Expand Social Media Pilot



WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Monday, September 16, 2013

Quote of the Week

Lead by example not by criticizing others.
Michael Newhouse

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WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Saturday, September 14, 2013

Most Valued Marketing Skills

Brand Strategy and Design Creativity

The influx of brands competing has never been so competitive. Big businesses are competing with small companies and vice a versa. Brands that are successfully managing their industries possess a unique product, brand identity and/or marketing.

Be Strategic

Be Creative

Be a Winning Brand



WCNGroup is a Strategic Marketing and Branding Consulting agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Monday, September 9, 2013


Don't let the fear of striking out hold you back


Babe Ruth




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WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.