Friday, March 29, 2013

Business Quote: Don't be Boring or Average


Don't be boring or average. Boring advertisements, trade show booths, social media communities, etc. are forgettable.
Michael Newhouse

WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Wednesday, March 27, 2013

Don't Forget the Human Side of Big Data

Big Data is one of the most discussed and written about marketing 2013 strategy topics that will not be going away any time soon. Sorry. The fact of the matter is that we have more data than every before and data that is tracking peoples use of marketing tools.

The Fortune 100's are able to hire data guru's while the rest of us are trying to figure out how to harness then analyze this data in order to put into actionable activities. But one item we all must remember no matter what size of company or what data guru's you have at your disposable is the human side to data. Yes, data can predict in most cases but not all. Humans make decisions based on a variety of factors and the decision is not always predictable. Oops, did I say that out loud.

As we venture down the fast track of big data and develop resources to utilize within our marketing mix do follow the data industry leaders to learn what they are doing while scaling a solution for your company.

Current data articles:

Predictive Analytics: The power behind next-generation marketing 

We're all data scientist now, even you

Data analysis

How Companies like Amazon are using Big Data

Harnessing big data for small businesses




WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.

Sunday, March 24, 2013

Business Quote

"It's easier to change a business than it is to change a person." Jon Taffer from Bar Rescue

Read more Business Quotes here