The Number #1 Social Media Fail

Has this happened to you? Your surfing the web or you followed a link to a brand's website interested in finding out more information and to possibly buy something. You get to the site and start scrolling around then you want to check on their social media channels and BAM it happens. The link opens in the same window browser or better yet it's a broken link.

When your link opens in the same window browser the visitor has now entered in to the social media black hole. Once in the black hole the amount of distractions are to enticing for even the most diligent of folks. 

Social Media Black Hole

You had one chance to convert this potential customer and now they're gone. Correct this social media fail immediately.