Sunday, July 8, 2012

Actions Speak Louder than Words

"Knowing is not enough, we must apply. Willing is not enough, we must do." Bruce Lee.

During this time of unlimited self-promotion people are making claims about their experiences, skills and capabilities. I am finding that a majority are making false claims as I do my due diligence to research what they are actually claiming.

I recently needed to reach out to my Linkedin network to find somebody with a certain experience and skill set for a project with our agency. Having a well developed Linkedin network, I knew that finding this person would be attainable. I then reached out and was disappointed with the response and interaction. I felt this person was definitely not the powerhouse I was looking for and wondered who is paying their unreleastic consulting fee because their pricing was not equal to their value.

As our world becomes more entwined with the ability to communicate to the masses via multiple channels, we must be even more cautious of who and what is real. Check your sources and be diligent about what this person or company is offering and always ask for the most current examples. Finally, expand your network outside of your industry in order to open your spectrum of influences, exposure and knowledge.

WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.