Sunday, June 19, 2011

Lessons from my Father


Lessons from my Dad started before I knew the value that these would make in my life, personally and professionally.  Growing up I never realized how much he would commit to my success along with building the moral foundation that travels with me today.  Being lucky to still have my Dad around, I relish the moments that we spend together and continue to talk almost daily.

My dad came from humble beginnings but through his drive and creativity made the most of what he was dealt.  He does not have a college education but what I would put up against anybody on Jeopardy.  Some of my best friends are also some of his admires because of the lessons he taught them during the many years of coaching.  When I come in contact with past friends and teammates they always ask how he is doing and commonly express what an influence he was in their life.

The Lessons

1.  Commitment
     My parents just celebrated 51 years of marriage!  He has been sober for over 30+ years.  Works out 5 days week - hiking, yoga, weights, brisk walking with hills.  Has been a faithful fan of the Dodgers, Angels and LA Kings no matter how the season has gone. 


2.  Passion
    When my dad stopped drinking he needed to find an outlet that had better consequences on his health but still provided the thrill.  What did he choose - birding of course.  He has a passion for animals and converted that passion into trying to find as many types of birds he can (then checks them off his list). 

3. Strategic
    He conducts his daily research online, checks hot lines (this is true, if there is a rare bird spotted people call too report), makes his plans depending on weather, road conditions, traffic and then communicates (calls and leaves a note) where he will be located in the case we need to find him.  His strategy also comes from being a coach (Football and Baseball).  He was one of the best knowing how to design game strategies that would exploit the other team's weaknesses while capitalizing on his team's strenghts. 

4.  Networking
    I was not aware of the networking skills my dad possessed until I started talking with my own children about how to be social.  Ever time my dad and I are out, no matter what place, he strikes up a conversation with somebody.  Now that I am aware of this skill, I have taken the time to observe his approach and style.  What I found amazing was his approach, he first observes the person and the environment compiling a brief inventory on the person then makes the introduction with a question.

5.  Humor
     My father religiously reads the comic section in the newspaper daily.  If it is a good one, he cuts it out and saves them in his wallet to share with others (again, networking skills).  He reminds me constantly about keeping a sense of humor even when times are tough. 

 

WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media. 

Wednesday, June 15, 2011

How Facebook will Celebrate 700,000,000

Facebook is on the verge of celebrating 700,000,000 users according to reports by SocialBakers.  This number has many doubters pertaining to the real number of users vs fake accounts; accounts that are barely used and accounts of the deceased (morbid, I know).  When you are the top dog there is always going to be pessimist decrying why this position is not validated.

But, I am a marketer and concerned about, "How Facebook will Celebrate" this monumental achievement.  Will they hold a major press conference Live on Facebook introducing the 700,000,000 user?  I know if Richard Branson (@richardbranson) had this type of PR opportunity he would take full advantage of this potential marketing goldmine.

Historically, Facebook has not be one to celebrate these milestones but as the brand matures through the product life cycle, marketing activities in addition to product enhancements must take place.  My advice to clients is always, "You have to make news to get news", meaning if you want some type of press coverage, word of mouth, viral, blogger coverage etc, you have to make news for them.

I have several ideas for this momentous event but want to hear, if given the opportunity, What would you recommend?



WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.

Monday, June 13, 2011

 Don't let Marketing Dinosaurs sour the rEvolution.



*Amazing Video produced by Socialnomics.

WCNGroup is a full service Brand and Marketing agency deeply rooted in developing successful solutions for brands that match their marketing and sales goals. From brand research, customer discovery, events, creative, digital marketing and social media.