To be or not to be "Authentic"

In the last several days (and I am sure everyday) there is an article somewhere that either "outs" a company/person or states what we all already knew. What, are we stupid or something? Not with my surrogate brain called "Google".

Busted - "The killer app that busted a ski resort", recent title from a story about how a new iPhone app busted a ski resort for overstating their snow base (conditions). The new app developed by skireport.com lets users compare the ski resort snow information to first hand accounts from the slopes and lifts. Once the app was embraced around a year ago, the snow jobs suddenly ceased.

Busted - By now (24hrs after) the announcement from Mark McGwire that he admitted to using steroids and HGH has filtered throughout the Internet. Duh, like we could not tell that he was lying to us and the congressional committee. During his career he blew up like one of the balloon animals clown's make. This admission now does do some justice, but how much?

Busted - College players accepting money and gifts. What, you are surprised? Some players arrive to practice by walking, taking a bus while others roll up in an Escalade. In the last 24 hours reports are streaming out regarding Pete Carroll's resignation from USC coincidentally during a time when an investigation into the schools Football team escalates.

This list could go on and on but I need to stop here (to get to the point).

Authenticity for our actions have been greater than we have experienced with the rise of the Internet, especially social media.

The Internet allows us to quickly find information about companies, people that work at companies, what people support ect all in the matter of seconds. With social media, we can then share, comment and export that information and opinions to the world. The era of "Do as I say not as I Do" are gone. Of course, unless you are okay with being a slime bag and think that is the best strategy.

We receive inquiries daily for links exchange request, product reviews, interviews etc. at WCNGroup (for subsidiary companies http://www.threepeasco.com/ and http://www.skittertoys.com/ ) in which before responding we do our research to find out critical information that will save dollars and time in the future. Some of that research even includes connecting with our network of business associates who can quickly respond back with information.

Authentic business marketing is the easiest form of marketing. Just do what you say you are going to do. Don't tell me your product is 100% Eco if it is not, don't tell me how your system will allow for me to track visitors without having a PhD in statistics, don't tell me you never did something than come out years later when your conscience gets the best of you, just do what you say!