A few post ago I wrote about Marriott launching "Spirit of Aloha" experiential marketing tour and commented about what marketing and experiential marketing strategies Marriott should implement with this program. It seems that Marriott corporate has launched a new feature on the corporate website called "Marriott News Center".With this new social and multimedia hub on Marriott.com, which welcomes 12 million unique visitors a month, there's just one single place to connect for all Marriott online news, photos, videos, blogs, Twitter feeds, and more. Users can share breaking news with their friends and followers.
"The Marriott News Center is a compelling and engaging place for consumers, including hotel guests, journalists and investors, to gather the latest news about Marriott, as well as a global forum to converse and share ideas," says Kathleen Matthews, Executive Vice President of Global Communications and Public Affairs, Marriott International. "The site is intended to transcend generations and communications platforms to reach and engage all audiences."
Did she say "engaging?" After reviewing the post since the official launch, there have been 12 post made with a total of 13 comments. Engaging? I then went to find info on the Marriott Hawaii road show and still could not find any information regarding this experiential marketing campaign. Engaging? Still committed to finding something engaging I clicked on the link Go Courtyard What's the latest buzz on Courtyard by Marriott. This launched into a new window and was in a blog style but the colors were dull and not like the corporate colors, the site had very little if any interactivity. Engaging?
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.