Social Media Experts

                                     Who are they?

               Do they really exist?

There have been many now that proclaim to be  the so called "Social Media Expert" status.  These people attempt to define their status with amount of followers, training they have conducted, who they know etc.  If it is an Agency, they claim to have worked with name brand clients with "look how many followers" we got them, ran a social media contest that was "Lead Generation" activity, developed Facebook landing page etc.

As Social Media acceptance grows and all businesses realize they need a social media strategy, more so called Social Media Experts, Social Media Gurus and Marketing Agencies that provide social media solutions will be posing as Experts and soliciting their social media solutions.  Be Ware!

 I always pose the example of the Domino's Pizza Facebook account: if given this account to establish it would not be difficult to get over 100,00 followers or even 500k.  For the record, the Domino's Pizza Facebook account has over 1 million followers.

Malcom Gladwell's book Outliers, he introduced research from Dr. K. Anders Ericsson that suggested being great at something takes 10,000 hours of practice.  The study is subjective because depending on the activity pursuit, learning curves and mastery level may take less hours and some individuals master activities faster than others.  So, who has over 10,000 hours practicing social media?  5000?  2500?

Here are 10 questions to ask your social media expert or agency.