How Facebook will Celebrate 700,000,000

Facebook is on the verge of celebrating 700,000,000 users according to reports by SocialBakers.  This number has many doubters pertaining to the real number of users vs fake accounts; accounts that are barely used and accounts of the deceased (morbid, I know).  When you are the top dog there is always going to be pessimist decrying why this position is not validated.

But, I am a marketer and concerned about, "How Facebook will Celebrate" this monumental achievement.  Will they hold a major press conference Live on Facebook introducing the 700,000,000 user?  I know if Richard Branson (@richardbranson) had this type of PR opportunity he would take full advantage of this potential marketing goldmine.

Historically, Facebook has not be one to celebrate these milestones but as the brand matures through the product life cycle, marketing activities in addition to product enhancements must take place.  My advice to clients is always, "You have to make news to get news", meaning if you want some type of press coverage, word of mouth, viral, blogger coverage etc, you have to make news for them.

I have several ideas for this momentous event but want to hear, if given the opportunity, What would you recommend?



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