Big Data is one of the most discussed and written about marketing 2013 strategy topics that will not be going away any time soon. Sorry. The fact of the matter is that we have more data than every before and data that is tracking peoples use of marketing tools.
The Fortune 100's are able to hire data guru's while the rest of us are trying to figure out how to harness then analyze this data in order to put into actionable activities. But one item we all must remember no matter what size of company or what data guru's you have at your disposable is the human side to data. Yes, data can predict in most cases but not all. Humans make decisions based on a variety of factors and the decision is not always predictable. Oops, did I say that out loud.
As we venture down the fast track of big data and develop resources to utilize within our marketing mix do follow the data industry leaders to learn what they are doing while scaling a solution for your company.
Current data articles:
Predictive Analytics: The power behind next-generation marketing
We're all data scientist now, even you
Data analysis
How Companies like Amazon are using Big Data
Harnessing big data for small businesses
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
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