The percentage of emails read on mobile devices has surged to over 50% up from just 4% less than four years ago. What does this mean for you email marketing strategy?
You must design with mobile in mind.
Email marketing is still a viable marketing activity and will continue as people check two essential items multiple times daily, email and social media. Designing for mobile takes a special expertise that few interactive designers have mastered and most importantly, the copy writing must be short and engaging.
How many times a day to you check your email on your mobile device?
Michael Newhouse
michael@wcngroup.com
WCN group
Sales and Marketing leader with a deep comprehension of branding, strategy, digital, experiential marketing and winning sales strategy
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