Trust Your Designer

One of the best lessons I learned, was to allow and build trust with my designer. In the beginning, I tried to control the entire graphic design process, even to the point of creating my own design concepts. with the expectation of following my exact design. A presumptuous error on my behalf.

Designer: Joe Roces

My approach to the design process included research and data analysis then developing solutions based on the data that included the creative design. Even though in the creative brief, I would request designs independent from the creative brief. Basically, I did not trust my designer. As a result, it would at times affect the efficiency of the creative process.

The break through entailed years working with a variety of graphic designers. That experience has taught me to let down my barriers and be my designers’ biggest fan. Each graphic designer is different and you must adapt to their personality and creating working style. The graphic designer is the key to the strategic success.

Find the time to evaluate your approach when working with the creative team and make the necessary modifications. The results will be worth your investment and finally, be your graphic designers’ biggest fan. 

Michael Newhouse
WCN group
wcngroup@gmail.com