Well, maybe just a little disfigured but in the end, it will always be about content. How it's written, how it engages and how others use it.
To catch you up on the current HUGE SEO NEWS The Day that SEO Died (Sort of)
In sum, Google has encrypted search date which means you will not be able to see what Keywords are driving traffic to your site and be used to convert. 100% percent of search queries from organic traffic is not provided anymore. If you want to see search queries, you will have to pay for Adwords then do paid search where you will receive data but not organic data. And YES, there is a difference.
In support of this move by Google, there objective is to empower people to create relevant content and be rewarded for that in a multitude of ways including engagement of your content via reviews, social conversations, testimonies and purchasing. This opens the door further for social media search to being an invaluable source in the near future.
What does this all come down to? You guessed it, the biggest BUZZ term in Digital Marketing circles of the year, Content Marketing.
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
9/27/2013
9/21/2013
Wells Fargo Getting Social Serious
Yes, you read that right. Just a few years ago large corporations, especially in sensitive industries (financial, insurance, government...) were hesitant to jump into the social media arena. Those days are completely over, while the value and opportunity to engage with customers has proven to be an opportunity not to be missed. Enjoy reading about how Wells Fargo is strategically implementing their social media integration.
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
Wells Fargo to Expand Social Media Pilot
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
9/16/2013
Quote of the Week
Lead by example not by criticizing others.
Michael Newhouse
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WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
9/14/2013
Most Valued Marketing Skills
Brand Strategy and Design Creativity
WCNGroup is a Strategic Marketing and Branding Consulting agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
The influx of brands competing has never been so competitive. Big businesses are competing with small companies and vice a versa. Brands that are successfully managing their industries possess a unique product, brand identity and/or marketing.
Be Strategic
Be Creative
Be a Winning Brand
Be Strategic
Be Creative
Be a Winning Brand
WCNGroup is a Strategic Marketing and Branding Consulting agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
9/09/2013
Don't let the fear of striking out hold you back
Babe Ruth
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WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
8/16/2013
Digital Continues To Trend Up
P&G announces the shift of increased marketing budget will be spent on Digital Marketing. The once powerful Boston Globe is sold for only $70 million dollars. Twenty years ago the Boston Globe was purchased for $1.1 billion dollars. If these activities don't display the transition to digital I'm sure nothing else will convince you.
Sources:
Boston Globe Sold To Red Sox Owner John Henry
P&G Shifts Marketing Dollars to Online, Mobile
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
7/30/2013
TOMS Shoes Facing Branding Dilemma
TOMS Shoes has run into a branding problem as acquisitions are slung about the company taking a holier-than-thou position. Founder Blake Mycoskie vehemently denies these claims and states that "no matter, what your going to have haters." And further, "the bigger TOMS becomes, the louder they'll shout." Business experts want to categorize this simply as a business model decision but fail to realize that it extends deeper into the company landing straight on its brand strategy.
Whether Mycoskie intentionally developed the brand strategy or if it naturally occurred as a result of the distinct business model, one could only derive. The perception of holier-than-thou permeates throughout their marketing communication, experiential marketing activities and company culture. If you don't fit this image than be judged.
Don't get me wrong, Tom's is an amazing brand and one that will be around for a long time. The work they have done with the needy is highly commendable. Their shoes were a perfect innovative product at the time and now copied by others that lack the vision that Mycoskie embodied. But this type of branding niche has a down side if not carefully managed.
Will this ruin Tom's brand future.
By no means will this have a long-term effect on the brand unless they do not make a concerted effort to address the issue that has presented itself. A branding effort will need to be implement in a subtle way as to not bring attention to the issue anymore that has already been made public. The brand needs to get back to the core and focus on doing good while not over broadcasting this fact.
Source:
TOMS Shoes Founder To Critics: We Are Not ‘Holier-Than-Thou'
Michael Newhouse
WCNGroup is a Strategic Marketing and Branding agency founded by Michael Newhouse. Services include brand identity, demographic discovery, marketing planning, business plan development, experiential campaign execution, digital marketing and social media.
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