Diaper Dude goes Experiential Marketing to raise brand awareness

Diaper Dude is a lifestyle and a Brand that was born from the idea that fatherhood doesn’t have to be complicated or un-cool. Diaper Dude, created by Chris Pegula, is a movement that began after the birth of the first of his three children by turning feminine-style diaper bags into ones that dads would want to carry. Pegula noticed that most diaper bags and accessories sold at retail stores were designed with women’s sense of style in mind. Instead of carrying his baby-stuff around in a gym bag or backpack, Pegula created The Diaper Dude for dads. By merging hip styles with functionality, The Diaper Dude appeals to image-conscience men everywhere looking for ease of use.

Diaper Dude is a growing brand within a very competitive industry and knows that in order stand out from the marketing noise they had to launch marketing strategies that put a face to the brand, use creative PR with strong social media.  The result is a brand that is reaching out directly to its ends users with a mobile experiential marketing program that is based on the design of an ice cream truck that is shows up at its retail partner locations. 

The experiential marketing program sends out pre event notices via social media and incorporates social objects (pics, videos, promotion flyers, ect).  The best marketing part is that they give free ice cream at the events.  Diaper Dude is helping today’s dads ease through parenting by letting them have it all “in the bag.”

Check out their growing facebook page for event notices.