At 35 years old, 14 years in the NBA and years of being doubted, Los Angeles Laker's Derek Fisher steps up to take the challenge in the 2010 Playoffs. After having faced Russell Westbrook in the 1st round, Deron Williams in the 2nd, Steve Nash in the 3rd and now Rajon Rondo in the finals, Derek has proven is toughness, intelligence, work ethic and most of all Passion. Derek displayed his passion in a post game interview.
Having a passion for what you do brings to life your drive, ambition and determination. As marketers we are tasked to deliver through a variety of tools the passion that our brand can bring to the customer who then internalizes this information and experience. We cannot control their passion but help guide what sometimes is not overt behavior through sharing what others have found passionate about their experience with the product.
In a lecture from Malcolm Gladwell, he shares several stories about the Beatles, Bill Gates and Paul Allen displaying their belief and passion for what they do.
Passion effects your Behavior, Emotions and Thought. These three pillars are the bases of what great products, brand strategy and marketing should be based on working with each other to create a total Brand affection.
Michael is a brand, marketing, and sales strategist who expertly positions brands for revenue growth.
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