"Ship or get off the Pot", Inspired by Seth Godin

Yes, it's true, Seth Godin has finally inspired me.  I profess to not being a huge fan like others of Seth, but don't get me wrong, he does deliver moments of brilliance in marketing and business but not just all the time.  Today though, one of my Facebook friends posted this video and for some reason it just connected in the right spots for me.



Key points:

• Knowing the deep soul-feeling of being responsible for the business to succeed.  Unless you have owned a company there is no other feeling like this other than being a parent (not sleeping well, signs of sickness, wanting to buy every new gadget...)
• Discipline needs Strategy, period!  You can have all the discipline in the world but if your not performing the right task it becomes a mute activity.  This is why I am a Strategist, because after years of doing task from shipping, unloading trucks at 2am (UPS job in college), writing press releases to creating marketing plans - you have to think strategically in order to have the discipline to perform successfully.
• Live authentically by writing a blog or even daily Facebook post.  Marketing has changed and as a marketer you must know how to write including tone, when, why... because no matter what business, its all social (media) now.
• Content online is invaluable for many reasons - Real time results (SEO), link building, SERP, customer segmentation...

What keeps you Shipping?