To celebrate its 10th Anniversary, T-Shirt crowd sourcing specialist Threadless, has launched a Summer mobile event campaign. The mobile tour includes a 25-foot Airstream trailer, pulled by a panel van designed for the tour with a collage of the most popular T-shirt designs from Threadless’ decade.
What is Threadless, according to Wikipedia, Threadless is a community-centered online apparel store run by skinnyCorp of Chicago, Illinois, since 2000. Co-founders Jake Nickell and Jacob DeHart started the company with $1,000 in seed money after entering an Internet t-shirt design contest. Members of the Threadless community submit t-shirt designs online; the designs are then put to a public vote. A small percentage of submitted designs are selected for printing and sold through an online store. Creators of the winning designs receive a prize of cash and store credit. So basically, they are crowd sourcing geniuses along with Digital Savants.
Back to the tour, the tour launched from Threadleass headquarters in Chicago and heads out west then will head across the country to the East Coast. Tour Dates/Locations. Stops will include design shows, music festivals and other high-traffic venues. At the stops the trailer will be open for visitors to engage in art work, music, purchase t-shirts, music, enter contest and hang out.
The other aspect of this experiential program is the digital/social media mix that includes a micro site, twitter, facebook and location based fun with Gowalla. The tour will be thoroughly videoed, blogged and tweeted on the Threadless.com social network pages at Facebook, where the company has 132,000 likes, and on Twitter/Threadless, where Threadless has 1.5 million followers.
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